Senior Product Marketing Manager

About the role

As a Product Marketing Manager for AvidXchange, you will play a critical role in driving the growth and success of our product portfolio across segments. You will develop and execute marketing strategies that effectively position our products in the market, generate demand, and accelerate new customer acquisition. This role requires strategic thinking, strong collaboration skills, and relentless execution to deliver measurable impact.

Responsibilities

• Own the ICP (Ideal Customer Profile): Use a data-driven approach to target marketing and sales efforts toward the right market segment.
• Go-to-Market Strategy: Lead development of go-to-market plans for new product launches and updates, including messaging, positioning, and demand generation activities.
• Market Research: Conduct research to identify customer needs, market trends, and competitive insights that inform product and marketing strategies.
• Content Creation: Produce compelling and informative content such as product collateral, presentations, webinars, social media posts, and blog posts to support campaigns and sales efforts.
• Cross-Functional Collaboration: Partner with internal teams, including Product, Sales, and Marketing, to ensure alignment on messaging, positioning, and goals.
• Sales Enablement: Provide sales teams with enablement assets such as plays, deal wins, training decks, FAQs, and videos to drive revenue outcomes.
• Drive Production and Aggregation: Produce high-fidelity materials (marketing collateral, thought leadership, presentations, product demos, solution guides) for mid- and low-funnel deals.
• Leverage Analytics: Monitor pipeline and ACV across sales segments to ensure marketing plans are aligned with sales needs.
• Partner with Sales & Advocacy Marketing: Highlight customer success stories across campaigns, content, and events.
• Develop Industry Narrative: Collaborate with Product Marketers and Sales to define customer challenges, value propositions, and benefits for target segments.
• Stakeholder Management: Build consensus and alignment across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.

Requirements

• Proven experience in product marketing, ideally in AP Automation and Spend Management domains.
• 5+ years of experience in product marketing or product management.
• Strong technical acumen and the ability to partner with Product and Engineering teams to translate capabilities into customer- and sales-relevant materials.
• Excellent communicator and storyteller who can simplify complex concepts and persuasively articulate points of view.
• Analytical thinker with experience using data to inform strategies and validate decisions.
• Self-starter capable of analyzing, planning, leading, executing, and measuring complex projects with minimal guidance.
• Demonstrated ability to manage multiple projects in a fast-paced environment while meeting tight deadlines.
• Team player with strong interpersonal skills and a collaborative mindset, committed to helping others succeed.
• About AvidXchange
• A go-getter with an entrepreneurial mindset - that means you are not afraid of taking risks, winning big or facing the unknown.
• Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
• What you'll get:

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