Product Specialist

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Join our Catalyst Adoption team and take on a pivotal role in how the world's most admired brands configure, adopt, and get value from our products. If you thrive at the intersection of deep technical product knowledge and hands-on problem-solving - and you're equally comfortable configuring the right solution, guiding clients toward the best approach, and continuously improving how we work - we have the perfect opportunity for you. What will your day look like? Use your technical understanding of client processes and ways of working to configure best-practice, end-to-end experiences for our global client teams. You'll act as a knowledgeable point of contact on our Catalyst product (configuration and setup) - translating client needs into the right approach while safeguarding a consistent, standardized way of working across all clients. Once you are equipped with the necessary knowledge, your responsibilities will include: Collaborate with developers and Product Owners to configure and operate products across the Catalyst suite. Communicate and consult with client service teams and Marketing Operations on configuration solutions across the product suite. Take on configuration tasks based on support requests from clients. Configure client business rules and product features based on specifications and design. Support with testing configuration and newly developed features. Troubleshoot and resolve issues in existing applications. Identify optimization opportunities and help shape a more scalable, maintainable way of working. As a team, we are increasingly embedding AI into how we work - using it to improve our processes and to inform how we configure and use our applications. You'll be part of this direction, exploring and adopting AI-supported ways of working as we continue to evolve. Who are you going to work with? You'll join a group of proficient product specialists who are always ready to help, working closely with Product Owners, Developers, Project Managers, and client-facing colleagues. You'll be a trusted point of contact for clients on product setup and configuration. What do you bring to the table? You are proactive, detail-oriented, and decisive, with a logical and structured mindset that makes it easy for you to adapt to new technology. You can hold a standard, communicate the "why" behind a decision, and bring others along with you. Additionally, you possess the following qualifications: Proven experience in application consulting, product specialist, technical consultant, or related role, with experience configuring and operating a set of products within a platform. Ability to translate client needs into the right approach, with a focus on consistent, standardized, and scalable solutions. Strong technical skills and the confidence to troubleshoot, optimize, and resolve issues across applications. Ability to work in a multi-functional team and collaborate with internal operational teams and other product teams. Knowledge of software development lifecycle and methodologies. Strong analytical and problem-solving skills. Adaptability to excel in a distributed, multicultural team setting. Preferably, you also have: Working knowledge of JavaScript and SQL Basic knowledge of HTML, CSS and JSON A track record of improving configuration, onboarding, or enablement processes. An interest in applying AI to improve processes and product configuration. Hands-on experience with CRM, Marketing Automation, or Personalization platforms (e.g., Salesforce Marketing Cloud

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