Senior Field Marketing Manager

Responsibilities

• Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Webinars and virtual events, Alliance and partner enablement events).
• Support event execution from strategy and planning through post-event analysis and reporting.
• Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation.
• Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services and Digital Marketing teams to bring forward partner requests and plans and create integrated campaigns that support field initiatives.
• Ensure timely lead follow-up, campaign tracking, and reporting processes.
• Analyze campaign and event performance to identify optimization opportunities and actionable insights.

Requirements

• 5-8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
• Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.
• Strong collaboration skills working closely with sales, ch

Benefits

Additional Information

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We're a team of 800+ employees, working remotely across 28 countries. Our flagship products include: Appfire Flow, JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture. Here you can read some of our customer stories: https://appfire.com/resources/resource-library/customer-stories Appfire is seeking a collaborative and execution-focused Field Marketing Leader, Americas to support regional pipeline growth and customer engagement through targeted marketing programs, events, and partner initiatives across North America and LATAM. Reporting to the Manager, Global Field Marketing, this role will work closely with Sales, Partner Marketing, Demand Generation, Product Marketing, and partners to execute regional campaigns and field programs that align with business priorities and go-tomarket objectives. The ideal candidate brings experience managing field events, driving regional campaign execution, and supporting sales through integrated marketing initiatives in a fast-paced B2B SaaS environment. This role is well-suited for a marketer who thrives in cross-functional environments, enjoys balancing strategy with hands-on execution, and is passionate about creating impactful customer and partner experiences.

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