Associate, Lifecycle Marketing

Responsibilities

• Lifecycle & CRM Execution
• Execute email, SMS, and push campaigns across the member lifecycle (onboarding, engagement, retention)
• Build and QA campaigns within CRM platforms
• Support journey optimization through testing and iteration
• Reviews & Reputation Management
• Support strategy and execution of Google and Yelp review programs
• Monitor review trends and assist in surfacing insights to inform clinic-level improvements
• Partner cross-functionally to ensure timely responses and escalation tracking
• Member Experience Reporting
• Assist in building and maintaining monthly reporting (NPS, app ratings, third-party reviews, churn drivers)
• Identify trends and flag outliers across clinics and regions while proposing strategies to tackle the issues they uncover
• Cross-Functional Support
• Partner with Operations, Technology, and Care teams to support member experience initiatives
• Assist with ad hoc marketing strategy projects as business needs evolve

Requirements

• 1-3 years of experience in marketing, CRM, lifecycle, or customer experience
• Strong attention to detail and ability to manage multiple workstreams simultaneously
• Comfort working with data; able to pull insights and spot trends
• Experience with CRM tools (e.g., Braze, Iterable, HubSpot) is a plus
• Strong organizational and communication skills
• Salary Range
• $69,000 - $90,000 USD
• We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics.
• In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
• If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know!

Benefits

Additional Information

Role Overview The Associate, Marketing will support the execution of Modern Animal's lifecycle and retention strategies across CRM, review platforms, and broader retention initiatives. This role is responsible for bringing strategy to life, owning day-to-day execution across email/SMS, review management, member experience initiatives, and reporting. This is an ideal role for someone highly detail-oriented, organized, and eager to grow within lifecycle marketing and member experience.

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