SEO Lead

Responsibilities

• Lead data-driven SEO strategies that help brands increase visibility, connect with their audiences, and improve performance across search engines.
• Analyze search trends, user behavior, and competitive landscapes to uncover opportunities that fuel organic growth.
• Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
• Stay on top of algorithm updates, AI advancements, and emerging search trends, proactively evolving strategies to maintain a competitive edge.
• Create compelling dashboards and reports using tools like Looker Studio and GA4, helping teams and clients understand SEO's impact.
• Manage and optimize SEO platforms, integrations, and reporting tools, ensuring teams have the best resources to execute their strategies.
• Work closely with customer Paid Media, Content, Analytics, and Engineering teams to align SEO with broader marketing and business objectives.
• Accountable for program management and responsible for the successful execution of projects, supporting annual planning.
• Provide training, guidance, and insights to customer and internal teams, helping expand SEO knowledge and influence across customers and PMG.
• Utilize and build using PMG SEO tools, including AI and Alli integrations in the form of data analysis using SQL, alerts, reporting and audits.

Requirements

• 4+ years of experience in SEO, with a bachelor's degree or equivalent work experience.
• Proven ability to leverage SEO content strategy and technical SEO to enhance search visibility and website performance.
• Strong expertise in marketing metrics, planning, and analysis, ensuring data-driven decision-making for SEO strategies.
• Experience managing project execution and workflow to deliver seamless and impactful SEO initiatives.
• Proficiency with Google Analytics, SEMRush, and Screaming Frog, enabling comprehensive SEO audits and performance insights.
• Understanding of HTML, CSS, and structured data, allowing for improved on-page optimization and technical SEO implementation.
• Skilled in content auditing, keyword analysis and brief creation, supporting the development of high-performing SEO strategies.
• Familiarity with Adobe Analytics, GA4, Google Ads, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
• Familiarity with AIO and LLM Reporting with a foundational understanding of how SEO integrates with AEO strategies.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

Benefits

Additional Information

We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights-as well as its proprietary operating system, Alli-to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With You'll work closely with cross-functional PMG teams, including Client Strategy and Paid Media, to develop data-driven strategies that align with broader marketing goals. Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy, your insights will help brands reach the right people at the right time.

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