Digital Marketing / Performance Marketing Manager (FMCG, Singapore)

Requirements

• 3 to 8 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)
• Proven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution
• Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI
• Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR
• Experience setting and managing budgets and optimising for awareness and/or conversion objectives
• Fast learner and team player with a bias to action

Additional Information

Hello. We're Blood. Our purpose is to revolutionize periods. Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body. Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far. We've also launched No Days Off, a baby diaper brand backed by the same obsessive focus on our customers' needs, product performance and innovation, and we're building a core team to build this brand from the ground up! A bit more about us Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women and parents, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between. We're committed to your growth as well - offering unique learning opportunities and progression as we scale Why Join Us? High Impact: Be part of the core nucleus team for the launch of a new challenger brand. Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility. High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again! Career Growth Potential In the short term to medium term, you will develop your ability to execute on end-to-end digital marketing for a high-growth brand In the longer-term, there will be opportunities for you to scale and lead your responsibilities across different brands, categories and/or markets Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia. If you're ready to make a lasting impact and be part of a brand that's changing the game, we'd love to hear from you.

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