Sr. Brand (Product) Manager

Requirements

• university degree in marketing or business management
• minimum of 8+ years of marketing experience, preferably in the consumer packaged goods industry
• demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, p&l management and business planning required
• expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications
• sound understanding of concepts, principles and practices in marketing and a basic understanding of other areas including sales, finance and supply chain
• understanding of the industry sector and competitive landscape
• strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with sales and external customers and agencies
• financially savvy, with ability to manage costs and resource allocations across business segments

Benefits

Additional Information

You may know McCormick as a leader in herbs, spices, seasonings, and condiments - and we're only getting started. At McCormick, we're always looking for new people to bring their unique flavor to our team. McCormick employees - all 14,000 of us across the world - are what makes this company a great place to work. We are looking to hire a Brand (Product) Manager IIimmediately for Hispanic brands in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. What We Bring To The Table The best people deserve the best rewards. In addition to the benefits you'd expect from a global leader (401k, health insurance, paid time off, etc.) we also offer: - Competitive compensation - Career growth opportunities - Flexibility and Support for Diverse Life Stages and Choices - Wellbeing programs including Physical, Mental and Financial wellness - Tuition assistance Role Summary The Senior Brand (Product) Manager is accountable for the strategic direction, financial performance, and long-term growth of McCormick's Hispanic brands, including McCormick Mayonesa and El Guapo. This role leads end-to-end brand management, including P&L ownership, portfolio strategy, innovation, commercialization, and cross-functional execution. The Senior Product Manager partners across Marketing, Sales, Finance, Supply Chain, R&D, and Global teams to deliver sustainable growth, strengthen brand equity, and drive profitable market share gains in a dynamic and competitive CPG environment. Responsibilities of this role include but are not limited to the following: - Own full P&L accountability for Hispanic brands, delivering annual revenue, profit, and share sufficiency through disciplined financial and brand management. - Lead the development of a comprehensive annual brand plan for presentation and alignment to divisional leadership, identifying pillars for growth and gaining buy in from cross-functional partners. - Drive portfolio strategy and lifecycle management, including innovation pipeline development, renovation, SKU optimization, pricing strategy, and disciplined resource allocation to maximize return on investment. - Lead end-to-end commercialization, from business case development and consumer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance. - Analyze syndicated data, competitive activity, consumer insights, and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives. - Partner closely with Sales and Trade Marketing to develop customer-ready selling stories and promotional strategies - Collaborate with Demand Planning and Supply Chain to deliver accurate volume forecasts - Partner with Global Marketing on brand standards, positioning, advertising, packaging, and consumer research to ensure consistency and effectiveness. - Lead and influence cross-functional teams, providing clear direction, resolving trade-offs, and ensuring accountability across complex initiatives. - Closely monitor and analyze sales volume, market share and competition to provide actionable insights and recommendations for improvement Qualifications Required - University degree in Marketing or Business Management - Minimum of 8+ years of Marketing experience, preferably in the Consumer Packaged Goods industry - Demonstrated relevant skills & results in forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning required - Expertise in syndicated databases, market research, business planning, media planning, finance, promotional activities and consumer communications - Sound understanding of concepts, principles and practices in Marketing and a basic understanding of other areas including Sales, Finance and Supply Chain - Understanding of the industry sector and competitive landscape - Strong written and verbal communication skills and developed diplomacy skills required to guide, influence & convince others; strong relationship with Sales and external customers and agencies - Financially savvy, with ability to manage costs and resource allocations across business segments As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. Base Salary: $103,520 - 181,150. Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick's Incentive Bonus (MIB) Plan/ McCormick's Sales Incentive Bonus (SIB) Plan/ McCormick's Dividend Program . In Addition To a Competitive Compensation Package, Permanent Employees Of McCormick Are Eligible For Our Extensive Total Rewards Programs That Include - Comprehensive health plans covering medical, vision, dental, life and disability benefits - Family-friendly benefits such as paid parenta

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