Creative Director-Health & Wellness

About the role

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based) Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life's meaningful moments. Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life's meaningful moments. This is a CMO direct report with a focused mandate: own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Creative Director leads the centralized creative function that serves brand awareness, paid acquisition, lifecycle, and on-site conversion, ensuring every asset advances both brand equity and revenue performance. Creative Strategy and Direction - Translate the CMO's brand strategy and positioning into actionable creative direction across all channels - Set visual direction for brand, performance, and web environments - Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion) - Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site - Operate as the senior creative voice within the marketing organization Brand and Visual Identity - Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints - Develop and enforce style guides, visual standards, and brand guidelines - Ensure creative consistency across paid media, organic social, email, packaging, and website - Partner with the CCO on joint approval gates for brand-facing creative - Partner with the VP of Brand on visual direction for organic content and influencer creative Performance Creative - Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative - Maintain testing cadence and iteration cycles informed by performance data - Ensure performance creative meets channel-specific KPIs while protecting brand consistency - Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops Web and E-commerce Design - Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work - Partner with the Head of CRO on the on-site testing roadmap and design execution - Partner with the Head of Ecommerce on site merchandising and storefront design Creative Operations - Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets - Build SLA frameworks and intake processes for creative requests across all channels - Manage creative team capacity against demand from brand, performance, and ecommerce - Scale internal video and post-production capacity to reduce reliance on external partners - Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities Team Leadership - Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions - Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams - Hire and onboard additional creative team members as the function scales - Establish performance standards, KPIs, and development plans - Foster a culture of creative excellence, rigorous thinking, and high-output iteration Cross-Functional Partnership - Report to the CMO and operate as the centralized creative authority across all channels - Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance - Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion - Coordinate with CCO on joint approval of brand-facing creative Required Qualifications 10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web) Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS Strong understand

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