Manager, Campaign Operations

About the role

We are seeking an experienced and results-driven Manager - Campaign Operations (ABM) to lead a high-performing campaign operations team responsible for the successful execution, optimization, and delivery of Account-Based Marketing (ABM) campaigns. The ideal candidate will bring deep expertise in AdTech operations, strong people leadership, and hands-on experience with leading programmatic platforms and digital advertising technologies. This role requires a balance of strategic leadership, operational excellence, technical proficiency, and stakeholder management to ensure high-quality campaign delivery while driving continuous process improvements.

Responsibilities

• Lead, mentor, and develop a team of Campaign Operations specialists to achieve operational excellence and high-quality campaign delivery.
• Oversee the end-to-end lifecycle of ABM and digital advertising campaigns, including campaign setup, trafficking, QA, launch, optimization, monitoring, troubleshooting, and reporting.
• Ensure campaigns meet delivery KPIs, pacing, performance, and client expectations.
• Collaborate with cross-functional teams including Client Success, Sales, Media Planning, Analytics, and Engineering to ensure seamless execution.
• Drive process improvements, automation initiatives, and operational efficiencies.
• Monitor campaign health, identify delivery issues, perform root cause analysis, and implement corrective actions.
• Provide technical guidance on campaign implementation, platform capabilities, troubleshooting, and best practices.
• Maintain SLAs, operational metrics, and quality standards across the team.
• Manage team capacity, performance, coaching, hiring, and career development.
• Prepare operational reports, dashboards, and performance reviews for leadership.
• Stay updated with evolving AdTech trends, platform capabilities, privacy regulations, and industry best practices.
• Required Technical Skills
• Strong hands-on experience with:
• SSP (Supply-Side Platforms)
• DSP (Demand-Side Platforms)
• Display Advertising
• Video Advertising
• Programmatic Advertising
• Hands-on experience with one or more of the following platforms:
• Xandr
• Beeswax
• CM360 (Campaign Manager 360)
• StackAdapt
• The Trade Desk
• DV360 or similar AdTech platforms
• Strong understanding of:
• Campaign trafficking
• Ad serving
• Audience targeting
• Pixel implementation
• Creative QA
• Campaign optimization
• Performance troubleshooting
• Working knowledge of HTML5 creatives and troubleshooting.
• Advanced proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, INDEX-MATCH, formulas, dashboards, data analysis).
• Experience using analytics and measurement tools such as:
• Google Analytics 4 (GA4)
• Microsoft Clarity
• Hubspot
• Familiarity with campaign reporting, attribution, and digital marketing performance metrics.
• Leadership & People Management
• Demonstrated experience managing and mentoring high-performing teams.
• Strong people management, coaching, and performance management skills.
• Experience with resource planning, workload management, and team capacity planning.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong problem-solving, decision-making, and conflict-resolution abilities.

Requirements

• Minimum 12+ years of experience in AdTech/Digital Campaign Operations.
• Minimum 6+ years of experience leading and managing teams.
• Proven experience managing large-scale display, video, and programmatic advertising campaigns.
• Experience working with Account-Based Marketing (ABM) campaigns.
• Exposure to automation, workflow optimization, and operational excellence initiatives.
• Understanding of digital advertising ecosystem, privacy regulations, and measurement frameworks.
• Experience working in fast-paced, client-facing global environments.
• Work Environment
• Hybrid work model based in Pune.
• Willingness to work in rotational shifts to support global business operations.
• A collaborative leader with strong operational ownership.
• Deep technical expertise in AdTech and campaign operations.
• Ability to manage teams while remaining hands-on with campaign platforms and troubleshooting.
• Strong analytical mindset with excellent communication and stakeholder management skills.
• Passi

Benefits

Additional Information

Our Mission: 6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential. Our People: People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at 6sense? Share your experience