Associate Director, Global Customer Insights

About the role

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description The successful candidate will thrive in a highly matrixed, global environment with an enterprise-first approach, balancing strong points of view with curiosity, collaboration, and respect for varied perspectives. They will bring a bias for action, continuous improvement, and constructive challenge, aligned with BD Excellence principles and a commitment to delivering sustainable, long-term impact. The primary responsibilities of this role, are to: Lead Global Insights agenda with assigned BUs that enables the achievement of BD long-term success with focus on Launch Excellence Accountable for ensuring insights measurably improve launch decisions, value propositions, and commercial outcomes for priority programs Serve as a subject matter expert in Insights formulation; design and facilitate cross-functional workshops; coach teams on insights quality standards. Support all stages of NPD and Launch process: from understanding unmet customer needs, formulating and quantifying opportunity areas, to value proposition and Launch/Campaign development and testing Translate customer insights into clear, strategic recommendations that inform and influence business decisions Partner with Business Unit, Region and Functional leaders (Marketing, R&D, Business Development, Medical Affairs) to build and deliver actionable Insights plans with clear understanding of business issues Integrate primary research with enterprise data, advanced analytics, and AI-enabled synthesis to deliver forward-looking, decision-oriented insights rather than retrospective research outputs. Practice Data Synthesis & Storytelling: Integrate multiple data sources into actionable insights; Craft compelling narratives and influence leadership decisions Communicate objective, in-depth, and actionable insights and recommendations to key business partners and collaborators via reports, compelling presentations, and ad-hoc meetings Drive insight adoption by embedding insights into ways of working, tracking usage and impact, and establishing post-launch learning loops to continuously improve future decisions. Stay current with market standard processes, emerging methodologies, and innovative research approaches; act as an inspiring leader for Insights within BD. Experience & Education Bachelor's degree required; MBA preferred. 8+ years of experience in strategic Insights and Analytics roles required 3+ years of experience in Innovation and Launch Excellence oriented roles required Experience with conducting primary and secondary market research required Experience in conducting Ethnographic research required Experience in analytic methods such as, but not limited to - Volumetric Forecasting, MMA, TURF, Max-Diff, Choice-based methods required Research methodology experience with segmentation, pricing, messaging, A&Us, etc. Experience in leading Insights vendors Preferred industry experience in medical devices, pharmaceuticals or OTC Preferred global research experience At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers . Becton, Dickinson, and Company is an Equal Oppo

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