Digital Marketing Analyst

About the role

Dynamic Yield, by Mastercard, is on the lookout for a Digital Marketing Analyst to be the Analytics focal point for our Client Success initiatives. In this role, the goal will be to support decision making and project optimization by: Building and maintaining customer campaign and performance reporting, monitoring, preparing, and visualizing data consumed by customer practitioners and executives alike. Performing proactive in-depth analysis to continuously optimize program performance. We're looking for someone who understands the enormity of data collection and has the ability to articulate and communicate those findings so that multiple internal and external teams understand how to improve our initiatives on the field. Our Digital Marketing Analyst will be expected to effectively communicate Dynamic Yield driven value, working in close coordination with our Customer Success team. Dynamic Yield prides itself on its ability to provide cutting-edge tools for our clients that are data-driven and well-researched. In addition, we're looking for a team player who is excited by the challenges of being the best in the business, a self-starter, and someone who straddles the line between analyst and communicator. Role The Task-at-Hand: Designing and producing recurring performance reporting to clients Producing single campaign analyses for clients Creating and producing audience-focused performance reporting Assisting Customer Success Managers with ad hoc reporting requests and Quarterly Business Review decks Producing regular reporting on incremental revenue driven by Dynamic Yield product recommendations Designing reporting frameworks to help clients better track Dynamic Yield driven performance Optimal Skills for Success: B.Sc/BA in statistics, marketing, communication, or equivalent 1+ years of experience in marketing or economics Experience and ability to read and interpret ecommerce performance data Strong writing ability with an understanding of crafting clear narratives and coherent data-led storylines A great teammate, ability to work collaboratively and take direction Business fluent English, both written and spoken

Benefits

Additional Information

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Digital Marketing Analyst Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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