Head of Marketing Insights & Analysis

About the role

Our inclusive and global teams win together every day. We're proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections - it's unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders. What makes a Globalpayer? Globalpayers think like a client, act like an owner and win as one team. We're curious and innovative - always finding better ways to deliver impact. We empower each other to make decisions, and it's our passion that drives excellence in everything we set out to do. Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global. #LI- KS1 Worldpay is dedicated to offering individuals rewarding career opportunities and competitive compensation. For this full-time position, the good faith estimated annual salary range upon hire is $133,900.00-$202,150.00. This range reflects what we reasonably expect to offer based on the role's responsibilities, level, and geographic location. The actual starting salary will be determined by a candidate's experience, job-related skills, and relevant education or training. Please note that changes in work location may impact the final offered salary. We encourage you to consult with your recruiter to confirm the budget for your location and to better understand the applicable pay scale. This position is eligible for bonus. Candidates and applicants are advised they may redact age information from requested items like transcripts, resumes, and certificates attached to their application for positions that can be performed in Colorado. EEOC Statement Worldpay is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here . If you are made a conditional offer of employment and will be working in the United States, you will be required to undergo a drug test. In developing this job description care was taken to include all competencies and requirements needed to successfully perform the position. Reasonable accommodations will be provided for individuals with qualified disabilities both during the hiring process, as well as to allow the individual to perform the essential functions of the job, if hired.

Responsibilities

• This role sits at the intersection of marketing, product, data analytics, and commercialization, translating complex data into actionable strategies that accelerate revenue and improve customer outcomes.
• Lead segmentation, ICP, and persona strategies to drive targeted growth
• Generate and translate customer, merchant, and market insights into actionable strategies
• Oversee marketing analytics and measurement frameworks (CAC, LTV, conversion, attribution)
• Drive data-informed optimization, including testing and marketing spend allocation
• Translate insights into go-to-market strategies and partner cross-functionally to deliver growth outcomes

Requirements

• Bachelor's degree or equivalent experience
• Proven experience in marketing strategy, insights, analytics, or product marketing
• Strong background in segmentation, ICP development, and persona creation
• Experience in marketing analytics, attribution, and performance measurement
• Track record of developing and executing data-driven, multi-channel marketing strategies
• Experience partnering cross-functionally to drive business and revenue outcomes

Benefits

Additional Information

Job Description Ready to take your career global? Make your mark at one of the biggest names in payments. We're looking for a Head of Marketing Insights & Analysis to join our ever-evolving Marketing team and help shape the future of global commerce.

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Company Intel

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