Demand Generation Marketing Leader

Responsibilities

• Team Leadership & Development
• Lead, mentor, and develop a team of demand generation marketers
• Establish clear goals, priorities, and performance expectations aligned to pipeline targets
• Foster a culture of accountability, experimentation, and continuous improvement
• Enable the team to leverage AI tools to improve productivity and campaign outcomes
• Partner with leadership to evolve team structure, capabilities, and skill development
• Campaign Strategy & Execution
• Own end-to-end demand generation strategy across channels (digital, email, events, paid media, ABM, etc.)
• Plan and execute integrated, multi-channel campaigns to drive qualified pipeline
• Leverage AI to enhance:
• Campaign planning
• Personalization
• Content creation
• Audience targeting
• Collaborate with content, product marketing, and sales to align messaging and targeting
• Ensure campaigns align with key personas and stages of the buyer journey
• Pipeline & Performance Management
• Own and manage campaign KPIs including MQLs, SQLs, pipeline, and revenue contribution
• Analyze performance data and continuously optimize campaigns based on insights
• Utilize AI-driven analytics to improve forecasting, targeting, and effectiveness
• Partner with Marketing Operations on tracking, attribution, and reporting
• Provide regular updates, insights, and recommendations to stakeholders
• Sales Alignment
• Partner closely with Sales leadership on pipeline targets, lead quality, and follow-up processes
• Support sales enablement through campaign insights, messaging, and tools
• Streamline lead handoffs to improve conversion rates
• Process, AI & Optimization
• Champion adoption of AI as a core driver of scalability and competitive advantage
• Identify opportunities to leverage AI across campaign execution, segmentation, testing, and optimization
• Drive a test-and-learning culture, evaluating new tools and strategies to improve performance
• Balance automation with strategic oversight to maintain brand quality and customer experience
• Identify opportunities to improve efficiency, scalability, and ROI across campaigns
• Required Qualifications
• 5+ years of experience in B2B marketing with a strong focus on demand generation
• 1-3 years of people management experience
• Proven track record of driving pipeline and revenue through integrated campaigns
• Experience leveraging AI tools and technologies to improve marketing performance
• Strong analytical mindset with the ability to use data to drive decisions
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Excellent cross-functional collaboration and communication skills

Requirements

• Experience in fintech, financial services, or SaaS environments
• Familiarity with account-based marketing (ABM) strategies
• Experience managing multi-channel demand generation programs at scale
• Strong understanding of buyer journey mapping and segmentation strategies
• What Success Looks Like
• Consistent delivery of qualified pipeline and revenue contribution
• High-performing team with strong engagement and measurable impact
• Effective use of AI to scale campaigns and improve efficiency
• Strong alignment between Marketing and Sales
• Continuous improvement in campaign performance and ROI
• Work Environment
• Fully remote, collaborative environment
• Fast-paced, results-oriented culture
• High visibility role working cross-functionally with marketing, sales, and leadership
• CSI provides rewarding and challenging career opportunities for our employees. When determining your pay, we consider various factors such as your skills, qualifications, experience and location. Along with a competitive salary, this position includes eligibility for ince

Benefits

Additional Information

Job Description: We are seeking a results-driven Demand Generation Marketing Leader to lead campaign strategy and execution across the full marketing funnel. This role will manage and develop a team of demand generation marketers while owning the planning, execution, and performance of integrated campaigns that drive pipeline and revenue growth. This is a hands-on leadership role ideal for a strategic thinker who can also execute effectively balancing team development with direct campaign ownership. The ideal candidate embraces AI and emerging technologies as core enablers, leveraging them to scale impact, improving efficiency, and drive data-informed decisions across demand generation efforts.

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