RTAL Vaccines, MERA

Responsibilities

• Sets regional vision and direction for the therapeutic area (objectives, strategies, tactics, omnichannel strategies, products lifecycle from pre-launch, etc.).
• Accountable for the therapeutic area performance at the regional level, proactively tracking TA's P&L performance, brands budgets and relevant launches' uptake metrics.
• Partners and creates healthy tension with the Cluster President on regional Operating Plan forecasting. And designs interventions to mitigate risks and maximize opportunities.
• Proactively recommends Buy-Up opportunities, seeks top-down alignment, endorsement and funding to boost category growth.
• Leads the cross-functional matrix to develop and execute category or asset specific strategies and generate rapid uptake.
• Liaise with Regional Team to deliver and align business priorities and aligns with Cat Leads to ensure appropriate interpretation and execution of Global strategy and vision, portfolio prioritization and resource allocation at country level.
• In partnership with BML, prioritizes and coordinates the new products launch planning
• Drives innovation and breakthrough projects
• Responsible for people coaching and mentoring across a geographically dispersed virtual team, including enhancement of marketing capabilities
• Manages Vx Launch and Ops Lead for the region

Requirements

• Bachelor's degree required, MBA is preferred
• 15 years+ of diverse commercial and marketing experience
• Leadership
• Growing and Inspiring Others to Bring Their Best
• Sustaining Owning our Purpose and Compliance Culture, inspiring others by role modeling our values
• Driving an inclusive environment that treasures Joy and encourages colleagues to bring bold ideas forward
• Track record of successfully operating and achieving results in a matrix environment.
• Commit to excellence and compliance - both in the results achieved and in how they were earned.
• Demonstration of strong strategic thinking skills, as evidenced by the ability to identify alternative scenarios, resulting implications, and development of pragmatic recommendations for direction or action.
• Commercial Excellence
• Setting the strategy to continue evolving the Go to Market/Business Model
• Building and leading the global & regional strategy and the asset lifecycle plans, ensuring consistency of global positioning and messaging across regions
• Setting and leading bold strategies to increase patient access and affordability with risks assessed and a mitigation plan developed
• Lifecycle Management
• Managing a Portfolio with different product lifecycle stages
• Making appropriate strategic and investment recommendations aligned with pipeline prioritization
• Identifying growth opportunities/risks, including market expansion, product enhancements, packaging enhancements and go-to-market plans
• Internal Ambassador
• Leading and partnering with others to bring value to our patients
• Optimizing internal connections and resources to bring the best value of others (country, region, global and HQ) to create a collaborative expanded network
• Driving effectiveness of the new marketing model by leveraging the principle of co-creation and by holding others accountable
• Secondary P&L Accountability
• Managing a full portfolio and deliver profitable growth
• Ensuring robust and accurate financial forecasting aligned to brand opportunities, brand aspirations and market dynamics
• Monitoring performance of the portfolio, recommend strategies, course-correcting actions to leverage the best investment opportunities
• Demonstrates business acumen and entrepreneurial spirit
• Acts decisively in complex and fast-moving environment
• Seizes accountability & holds people accountable
• Commits to "OnePfizer" and Values
• Demonstrates matrix and cross-functional leadership
• Manage virtual teams
• Market Customer and Competitor Insight and Focus
• Experienced in highly competitive markets
• Strategies & operational business / Marketing Planning (in- and above-market)
• Marketing Innovation
• Data analysis, interpretation and communications
• Performance and Program Metrics (strong track record of high performance)
• NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
• Participating in virtual meetings outside of regular business hours will occasionally be required to accommodate the need for team equity, as the team is spread acros

Benefits

Additional Information

ROLE SUMMARY Responsible for driving the strategic vision and championing prioritization of Vaccines Portfolio in close collaboration with MERA Cluster President and Country Managers in the region. Responsible to drive incremental growth by bringing new opportunities, challenging ambition and enabling best practices to be shared and scaled. Provides an independent perspective and category expertise into local business decision making. Accountable for matrix leadership of local marketing, category leads, cross-functional partners across multiple countries and close interaction with EM Brand Implementation Leads and Global colleagues

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