Founding Marketer (Growth & GTM)

About the role

A pre-seed healthtech startup is hiring its first dedicated marketer - a founding team member who will own growth, go-to-market strategy, and brand storytelling from day one. You'll build the marketing function from the ground up, partner directly with leadership, and drive revenue, user growth, and market momentum in a hands-on, cross-functional capacity.

Responsibilities

• Define and execute GTM strategy across channels to drive revenue and user growth.
• Lead branding and storytelling to craft a compelling narrative that resonates with health-conscious consumers.
• Oversee paid ads (Google, Meta, LinkedIn), social media, partnerships, and influencer programs.
• Collaborate cross-functionally with product, sales, design, and customer success teams.
• Set budgets, forecast outcomes, and measure ROI across all marketing channels.
• Build and mentor the marketing function as the company scales.
• Develop high-impact marketing campaigns and maintain performance dashboards.

Requirements

• Required:
• 2-5 years of experience in B2C growth marketing, sales, or adjacent fields.
• Proven track record defining and executing GTM strategies across multiple channels.
• Strong brand storytelling and positioning skills.
• Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
• Experience with influencer and partner marketing, including negotiation and campaign management.
• Proficiency in advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
• Experience managing marketing budgets, forecasting, and measuring ROI.
• Demonstrated experience building and leading a marketing function.
• Strong cross-functional collaboration skills across product, sales, design, and customer success.
• Strong analytical skills for testing and scaling marketing strategies.
• Experience developing and executing high-impact campaigns in a startup environment.
• Compensation & Benefits
• Salary range: $35,000-$70,000 USD annually (or local equivalent).
• Founding team equity opportunity.
• Visa sponsorship available.
• Location
• This is an on-site role based in Helsinki, Finland . Candidates based in or willing to relocate to Helsinki are encouraged to apply.

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