This is an exciting opportunity to help deliver and scale high-impact brand partnerships that drive real value for customers and the business.
As a Brand Partnerships Manager, you'll support the delivery of Lloyds Banking Group's partnerships strategy-working on high-profile relationships such as British Cycling, while helping to build new and innovative partnerships across sponsorship, media, data and technology.
This is a great opportunity for someone who enjoys working at pace, thrives on variety, and is motivated by helping shape partnerships that make a visible difference
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Why join us
We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
Requirements
5+ years p roven experience in brand partnerships or sponsorship within a complex or fast-paced environment
Strong relationship management skills, with the ability to build trust and collaborate effectively with internal and external stakeholders
Experience supporting partnership delivery, including activation, campaign execution and performance evaluation
Analytical mindset, with the ability to use data and insight to assess partnership performance and identify opportunities for improvement
Experience working with agencies or third-party partners, including budget awareness and delivery oversight
Strong organisational and problem-solving skills, with the ability to manage multiple priorities in a fast-moving environment
And any experience of these would be great:
Existing network within the brand partnerships or sponsorship landscape
Experience working within financial services or another highly regulated environment
Experience working across media, data or technology-led partnerships
Background in large-scale brand activation campaigns
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, co
Benefits
Flexible scheduleEquity / stock options
Additional Information
End Date
Tuesday 16 June 2026
Salary Range
£72,702 - £80,780
We support flexible working - click here for more information on flexible working options
Flexible Working Options
Job Share
Job Description Summary
The expanding Brand Partnerships team, within Lloyds Banking Group's Brand, Marketing & Experience department (BMX), is responsible for development, delivery and execution of the group's brand partnerships by deepening customer engagement and driving long-term business value. This is achieved through existing partnerships and developing new opportunities.
The first priority for this team is to grow the effectiveness of our partnership with British Cycling, elevating it to a high-impact platform in addition to building new brand partnerships. The team is also tasked with shaping, developing and delivering a broader partnerships strategy (within both traditional and non-traditional channels) that aligns with our brand and commercial ambitions.
We're looking for an individual with a proven track record in developing and delivering highly effective brand partnerships at scale, someone who can assist in shaping strategy and then into action in addition to bring a commercial and creative lens to every opportunity. Successful candidate will be highly agile and adaptable, fully embracing the opportunities of a growth function; change should excite not worry.
If you have a growth mindset and thrive in a fast-moving and evolving environment, and are excited by the opportunity to build, innovate, and lead, this is the team for you.
Job Description
JOB TITLE: Brand Partnerships Manager
LOCATION(S): London or Bristol
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites mentioned above. Colleagues with disabilities can be supported with workplace adjustments, including hybrid working expectations in line with our Flexibility Works policy.
Lloyds Banking · London, UK