Support development of messaging for HP AI solutions tailored to higher education and research customers
Translate product capabilities (e.g., GPUs, workstations, AI software, agentic AI frameworks, on-prem compute) into value for academic use cases
Assist in creating vertical-specific content focused on research productivity, teaching outcomes, student access, and emerging AI workflows such as multi-step and agent-driven applications
Go-to-Market Execution
Contribute to GTM planning and execution for AI solutions across higher ed and research segments
Help define target audiences (e.g., faculty, researchers, IT) and support campaign development
Collaborate with cross-functional teams to ensure messaging consistency across campaigns and launches
Sales & Partner Enablement
Develop and maintain sales materials including presentations, one-pagers, and solution overviews
Support creation of enablement content such as playbooks, reference architectures, and competitive comparisons
Help articulate the value of local and hybrid AI environments for agentic and data-intensive workloads , including cost control and data ownership
Work with partners and internal teams to ensure alignment on solution messaging and positioning
Customer & Market Insights
Conduct research on higher-ed and research market trends, including the adoption of AI and emerging agent-based applications
Support voice-of-customer activities such as interviews and feedback synthesis
Translate insights into recommendations for messaging and campaign improvements
Launch Support & Coordination
Support product and solution launches by coordinating assets, timelines, and stakeholder inputs
Help ensure readiness across marketing and sales teams through content and communication
Track performance of GTM activities and capture learnings for future improvements
Requirements
Required
Bachelor's degree in Computer Science, Engineering, or a related technical field
Internship or project experience in product marketing, marketing, business strategy, or a related field
Foundational understanding of AI, data science, or technical infrastructure concepts (coursework, projects, or internships welcome), including awareness of emerging trends such as generative AI and agentic AI
Demonstrated ability to translate technical concepts into clear, audience-friendly messaging through presentations, writing, or academic work
Strong analytical and problem-solving skills, with the ability to structure and communicate insights clearly
Highly collaborative, with a proactive mindset and ability to learn quickly in a fast-paced environment
Preferred
Internship experience in B2B technology, AI, SaaS, or hardware-related environments
Hands-on exposure to AI or data science through coursework, research, or personal projects (e.g., model development, datasets, experimentation, or simple agent-based workflows)
Interest in higher education, research environments, or emerging AI technologies
We value candidates who can point to specific projects, coursework, or internship work that demonstrate their ability to translate technical concepts-including emerging areas like generative or agentic AI-into clear, compelling narratives.
Product & Solution Marketing Fundamentals
Go-to-Market Execution
Technical Storytelling & Communication
AI & Emerging Technologies (incl. Agentic AI Awareness)
Sales Enablement Support
Market Research & Competitive Analysis
Cross-Functional Collaboration
Analytical & Structured Thinking
The pay range for this role is $93,400 to $143,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits
HP offers a comprehensive benefits package for this position, including: Health insuranceDHealth insuranceEquity / stock optionsPerformance bonus
Additional Information
Product Marketing Manager, AI Solutions - Higher Education & Research
Description -
As a Product Marketing Manager for AI Solutions in Higher Education & Research, you will support the positioning, go‑to‑market (GTM) strategy, and sales enablement for HP's AI solutions serving universities, research institutions, and academic labs.
In this role, you will help bring AI solutions to market by translating technical capabilities into clear, compelling messaging for academic audiences-including faculty, researchers, and IT teams. You will contribute to how HP enables AI training, inference, and emerging agentic AI workflows across research, instruction, and student access, where cost efficiency, ease of use, and access to compute are critical.
You will work closely with cross-functional teams across Product, Sales, and Partnerships to develop content, support launches, and execute GTM programs aligned to higher education and research priorities.
Hp · Fort Collins, CO