Account Director, Earned Media Strategy

About the role

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations. Weber Shandwick is looking for a dynamic Account Director to join our Consumer team in our New York office supporting iconic beauty brands. We Are Seeking: We are looking for a driven, self-motivated and culturally fluent, Account Director to join our Consumer team, working across beauty and CPG brands. As an Account Director, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for some of our top clients including Unilever W&C brands. This is a high-visibility role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You'll work closely with clients, and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent. What the Role Entails: Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs Ability to turn ideas into workable plans and presentations via decks Build trusted relationships with senior clients, offering strategic POVs and counsel Ensure programs are rooted in insights and measured against KPIs Manage diverse internal teams and SMEs with clarity and organization Lead by providing mentorship, fostering growth and innovation

Requirements

• Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends
• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
• A strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict
• Aptitude for financial analysis
• Confident working with senior clients and leading large teams
• A natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency's success as well as individual career
• At least 7 years' experience in agency, PR/Communications space
• Bachelor's Degree in Communications, Business Management, or related field
• Salary Range: $100,000 USD - $130,000 USD
• #LI-GH

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