Group Product Manager

Requirements

• 2U is searching for a Group Product Manager to own the organic discovery and content experience strategy for the edX.org Marketplace - one of the most critical and highest-impact roles on the edX product team.
• This is a rare opportunity to own a high-visibility, outcome-critical product area at a company in active transformation - and to build something meaningful from the ground up.
• Responsibilities Include, But Are Not Limited To:
• Define strategy, target outcomes, and product priorities for the organic discovery and content experience on edX.org, informed by learner needs, SEO performance data, and business goals.
• Drive site performance to exceed Organic KPIs, including traffic, leads, visibility, and referrals.
• Define, track, and report on product KPIs and OKRs - including organic traffic, session-to-lead conversion, page performance, and AI search visibility metrics.
• Own and execute the product roadmap for learner-facing discovery surfaces including: partner and university landing pages, course and program detail pages, catalog browse and taxonomy, on-site search, and subject/topic area pages.
• Lead edX's product strategy for AI-era organic visibility - including LLM/AIO/GEO optimization, structured content architecture, and ensuring edX catalog content is surfaced and cited across AI-powered search experiences.
• Translate organic search strategy (developed in partnership with SEO leadership and agency) into actionable product requirements, engineering backlogs, and prioritized roadmap initiatives.
• Manage and coach a PM focused on Technical SEO & Site Performance, supporting their growth and ensuring technical site health initiatives are coordinated with content and discovery strategy.
• Partner closely with the organic strategy lead, content strategist, UX/design, engineering, and data science teams to design, build, and measure experiences that drive organic sessions, leads, and top-of-funnel conversion.
• Regularly measure and communicate impact and outcomes; adjust course as needed based on data, experimentation results, and market signals.
• Interact directly with learners, SEO strategists, content teams, and organizational stakeholders to understand emerging needs and capture them in product memos, demos, and executive presentations.
• Define engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to deliver results.
• Represent your team with edX and 2U leadership, and external stakeholders including university partners.
• Use your own product - be an edX learner, explore the catalog, and develop deep empathy for the discovery experience.
• Bring strong product leadership to 2U and mentor product managers on outcome-oriented product craft.
• Things That Should Be In Your Background:
• 6+ years of product management experience, including 1+ years managing or coaching other PMs.
• Demonstrated experience owning SEO-driven or content-driven product areas at a consumer web company - including measurable impact on organic traffic, search rankings, or content performance.
• Strong understanding of how search engines

Benefits

Additional Information

At 2U, we are all in on purpose. We are motivated by our mission - to make learning limitless- and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings - from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.

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