Associate Director, Brand Marketing (m/f/x) - Haematology

About the role

As Associate Director, Brand Marketing (Haematology) you will play a pivotal role in shaping and executing the brand and disease area strategy for the International (INT) region. You will drive market expansion, strengthen brand adoption, and ensure strategic alignment across diverse markets - while enabling affiliates to meet local needs and regulatory environments. In this role, you will collaborate closely with cross ‑ functional teams, affiliates, International Marketing (Int Mkt), and Global Commercial Development (GCD). You will lead the development of fit ‑ for ‑ purpose go ‑ to ‑ market strategies, integrated marketing programs, lifecycle management initiatives, and brand playbooks that support consistent, high ‑ quality execution across the region. Drive the development of brand and disease area strategies for the INT region, aligned with corporate and portfolio goals. Act as the primary marketing partner for affiliates, fostering a strong, collaborative international marketing community. Develop integrated, insight-driven brand strategies tailored to diverse markets. Map and prioritize archetypes, ensuring targeted positioning and messaging. Identify short- and long-term opportunities, challenges, and lifecycle management initiatives. Lead market analysis to inform strategic decisions and optimize plans. Build aligned, customer-focused brand plans and ensure disciplined regional implementation. Define KPIs and monitor performance, adjusting activities based on data and insights. Lead the 3M Brand Team and ensure clear agendas, actions, and follow-through. Serve as central contact for internal and external stakeholders across Marketing, Medical, Regulatory, Finance, and KOL/HCP networks. Manage the regional brand budget to maximize ROI. Your Skills and Experience: Education: Graduate degree or equivalent required. Postgraduate qualification preferred.