Senior Manager, Marketing Communications

Responsibilities

• Work closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results
• Support the Deputy Director in developing and executing integrated campaigns across multiple channels to meet programme targets and deliverables (Includes print, digital, social, activations, partnerships and sponsorships)
• Work closely within the Comms & Marketing Division to harmonise plans and ensure coherence in IMDA's narratives and campaign messaging with intended audiences
• Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change
• [What we are looking for]

Requirements

• 10 to 12 years of working experience in marketing, with at least 5 years in a supervisory role
• Background in Marketing, Mass Communications, Business or related fields
• Experience in infocomm and/or media-related fields would be advantageous
• Adept at managing multiple stakeholders internally and externally, including media, creative and digital agencies
• Strong understanding of martech tech stacks and experience in digital-led marcoms campaigns.
• Familiarity with web analytics tools for data-driven measurement of campaigns.

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