Horizon Sports and Experiences (HS&E) was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing. With a fully-integrated service model, HS&E includes a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation - transforming marketers' ability to more seamlessly and effectively leverage their brand assets, content, and engagement strategies to drive increased growth.
Responsibilities
The Vice President will be responsible for the growth and performance of consumer events and B2B hospitality programs on behalf of brand clients, leading teams to deliver flawless experiences and proactively solve client business needs.
The ideal candidate has extensive experience delivering exceptional hospitality and consumer experiences, with proven performance in relationship management, team development, white glove service, event production and project planning.
The position will report directly into the Senior Vice President and will contribute significantly to optimizing agency operations and output.
40% - Client Management & Strategic Leadership
Play an integral role in onboarding new client(s) ensuring subject matter expertise, proactive client service and organization are clearly articulated through day-to-day work at the onset of each relationship
Spearhead the development and clarification of client event strategies and objectives, working closely with clients to shape and scale experiential marketing campaigns and corporate hospitality programs
Introduce smart event solutions to deliver on client goals and evaluate current health of client business via analysis of relevant business metrics (ROI/ROO)
Own and advance senior-level relationships with clients serving as a trusted counselor to c-suite and senior leaders
Ensure client events are being managed to high standard and client expectations are consistently exceeded
Maintain awareness of all client requests to proactively address project prioritization and staff allocation, revising strategies when needed
Monitor marketplace, identify new pursuits, and proactively present suggestions to clients regarding competitor tactics and whitespace opportunities
30% - Business Operations & Staff Development
Oversee event operations for team, ensuring team is working efficiently, communicating effectively and organizational structure is productive
Contribute to and maintain positive working relationships and processes across the agency inclusive of Events team and inter-agency teams including Creative, Strategy, Account and Sales
Collaborate on the creation of annual business plans and oversee its implementation
Manage the professional development of each direct report Set career development goals, track performance, and hold team members accountable
Work with team members to improve skill sets and remove barriers to effectiveness
Provide constructive performance feedback in real time
Identify training needs for improved performance
Oversee hiring and onboarding for new team members
15% - Account and Project Management
Work with the direct team to develop planning deadlines that anticipate client needs and establish accurate lead times for events and measurement
Maintain visibility of client deliverables and delegation to confirm plans are operating ahead of schedule and within budget
Proactively address areas of optimization by reinforcing processes to standardize thoughtful ideation, critical forecasting, detailed planning and comprehensive reporting
Provide guidance to the team to enhance creative development, vendor selection, logistical and contingency planning, onsite execution, troubleshooting and decision-making
Provide topline oversight of the financial projections, execution of all agreements and contracts, and budget reconciliations
Regularly revisit security, safety and insurance training to maintain appropriate coverage for events
15% - New Business Development
Support new business generation by driving organic growth with clients through flawless event execution, proactive ideation and identification of new needs
Work across the broader agency teams to identify new opportunities where experiential and hospitality may deliver new business opportunities Play an integral role in agency new business pitches through active research, thoughtful ideation, cross-team collaboration and delegation
Contribute to the evolution of the agency's services and products
Develop clear, polished presentations to sell-in concepts and recommendations
Requirements
Extensive experience delivering first-class global experiences and assuming a leadership role for assigned work including setting priorities, effectively delegating and monitoring progress
Comfort and confidence presenting work and translating creative ideas into persuasive presentations
Horizonmedia · New York, NY