Brand Positioning & Messaging: Define and maintain the global-to-local brand identity for Bovaer, ensuring resonant messaging for diverse stakeholders (producers, nutritionists, processors, packers and food companies).
Strategic Planning & Financials: Lead the annual financial planning process, including P&L oversight, budget allocation, and long-range forecasting for the Bovaer franchise.
Pricing Strategy: Develop and execute value-based pricing models that account for carbon marketplace fluctuations and regional market dynamics.
Go-To-Market (GTM) Strategy: Design and lead the GTM roadmap for Bovaer in both Beef and Dairy, coordinating with sales, technical, EKS and other sustainability team members to ensure seamless commercial execution in the affiliates.
Sustainability Innovation & Asset Development
New Asset Launches: Serve as the marketing lead for the commercialization of new sustainability-focused products or analytic tools for livestock.
Business Case Co-Development: Partner with the partners in R&D, Innovation, Business Development and Finance as needed to build robust business cases for "next-gen" assets, identifying market size, competitive white space, and ROI.
Lifecycle Management: Monitor market, and regulatory trends to pivot strategies for existing and future sustainability programs, ensuring Elanco remains the partner of choice in the carbon marketplace.
Food Company & B2B Marketing
Audience-Specific Activation: Create tailored marketing toolkits and activation plans for food companies (CPGs, retailers, and processors) to help them meet their Scope 3 emissions targets.
Value Chain Engagement: Develop B2B marketing strategies that bridge the gap between farm-gate production and food-company ESG commitments.
Thought Leadership: Lead a multi-functional thought leadership strategy that positions Elanco as an expert in livestock sustainability, leveraging white papers, industry panels, and strategic PR.
Cross-Functional Leadership & Project Management
Agency Management: Lead the relationship with external marketing and PR agencies to deliver high-impact creative and digital content.
Internal Collaboration: Work seamlessly across Sales, Technical, ESG, EKS, Finance, Corporate Communications, Corporate Affairs and Regulatory teams to ensure all marketing initiatives are compliant and commercially viable.
Data & Analytics: Maintain and leverage the "Bovaer Scorecard" and other data sources to measure marketing effectiveness and market penetration.
What You Need to Succeed (minimum qualifications):
Bachelor's Degree: Business, Marketing, Animal Science, or equivalent relevant experience. MBA preferred.
Marketing Experience: 5+ years of progressive experience in brand management or B2B marketing.
Industry Knowledge: Proven experience in the CPG, Food Company, or Agribusiness sectors.
What will give you a competitive edge (preferred qualifications):
Strategic Financial Acumen: Experience managing budgets, pricing strategies, and contributing to P&L discussions.
Advanced Project Management: Ability to lead complex, multi-year product launches with high attention to detail.
B2B Marketing Excellence: Mastery of audience segmentation and the ability to translate technical sustainability data into compelling commercial narratives.
Cross-Functional Influence: Demonstrated a
Benefits
Health insuranceVision insuranceEquity / stock options
Additional Information
At Elanco (NYSE: ELAN) - it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose - all to Go Beyond for Animals, Customers, Society and Our People.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals' lives better makes life better - join our team today!
Your Role: Brand Manager
The Brand Manager for Bovaer and Food Company Marketing is a pivotal leadership role within Elanco's Farm Animal Sustainability efforts. This individual will own the oversight and delivery of the product management and brand strategy for Bovaer across both Beef and Dairy segments globally. Beyond Bovaer, the role is responsible for the strategic launch of new sustainability assets and the development of Elanco's B2B marketing presence within the food value chain (CPG, Retail, and Food Service).
This role requires a blend of traditional CPG brand management excellence and B2B strategic marketing to drive adoption of sustainability solutions from the producer level through to the end consumer.
Elanco · Indianapolis, IN