Personalisation Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Personalisation Manager needed to execute and support our client's personalisation initiatives. This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights. You will execute within and contribute to our established personalisation framework, working closely with the Personalisation Lead. Your primary focus will be on the flawless execution of initiatives to drive measurable business value through a data-driven approach.

Responsibilities

• Execution & Operations
• Execute day-to-day operations and tactical tasks for the global personalisation roadmap.
• Support the Personalisation Lead in identifying and executing high-impact personalisation opportunities.
• Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on-schedule delivery.
• Assist in tracking the Return on Investment (ROI) of personalisation efforts.
• Prepare performance reports on personalisation outcomes and insights for stakeholders.
• Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results.
• Personalisation Implementation
• Apply Personalisation-Led Growth (PLG) principles in daily execution.
• Contribute to the continuous refinement of the PLG framework and best practices.
• Collaborate with cross-functional teams to design, configure, execute, and analyze personalisation initiatives.
• Support the operational infrastructure for continuous personalisation delivery.
• Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.
• Technical Delivery & Platform Execution
• Execute the technical configuration and launch of personalisation programs using knowledge of the underlying technology stack.
• Implement and configure integrated solutions, understanding the capabilities of personalisation platforms, analytics suites, and CDPs.

Requirements

• We are seeking someone with a strong blend of technical skills, execution focus, and effective communication.
• Technical Skills
• Proficiency with Personalisation Technologies: Solid understanding and practical experience with core customer experience technologies, including:
• Personalisation Platforms: (e.g., Adobe Target, Optimizely, Braze) for content delivery and targeting.
• Analytics Suites: (e.g., Google Analytics 4, Adobe Analytics, Amplitude) for segmentation and performance measurement.
• Content Management Systems (CMSs): (e.g., Adobe Experience Manager, Sitecore) for dynamic content.
• Customer Data Platforms (CDPs): (e.g., Segment, Tealium) for audience segmentation and activation.
• Familiarity with data infrastructure concepts, including data pipelines and quality, as they relate to personalisation.
• Execution & Project Support
• Strong Execution Focus: Proven ability to meticulously configure, launch, and monitor personalisation initiatives, ensuring timely and accurate delivery.
• Familiarity with project management methodologies (e.g., agile, waterfall) and contributing to resource and dependency tracking.
• Ability to follow and contribute to the optimization of established processes and frameworks for personalisation setup and delivery.
• Data & Business Understanding
• Data-Driven Approach: Strong analytical skills with the ability to interpret personalisation performance data, measure impact, and contribute to recommendations.
• Understands how personalisation initiativ

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