Strategic Marketing Manager, Data Centers

Responsibilities

• Strategic marketing leadership - Develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives.
• Market and competitive intelligence - Deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities.
• Integrated marketing execution - Lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels.
• Industry engagement and thought leadership - Elevate ABB's presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning.