Performance Marketing Specialist
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About the role
Req Id: R-1182186 Job Title: Performance Marketing Specialist Location: Mumbai HO We are looking for a Performance Marketing Specialist who will be a part of HUL's qCom team based at Mumbai HO. He/she will be responsible for running performance marketing campaigns across key qComm customers. The right candidate should be able to: Analyse large data sets and identify trends and insights. Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities. Identify the levers of growth and optimize paid media plans to maximize sales output. Manage and execute the experiment pipeline and codify learnings. Distil audience cohorts & deploy them on applicable platforms to measure their relative performance. KEY SKILLS REQUIRED: Must have experience in either - Analytics Digital marketing or running customer acquisitions/retention campaigns for small start-ups Qualifications & Skill Requirements: Proficiency in MS Excel, MS PowerPoint. Preferably 2-4 years of work experience. Paid platform management knowledge of platforms like Blinkit, Swiggy, Amazon (AMS), Flipkart, Google etc. will be preferred. Collaboration and strong stakeholder management skills are a must. Core aspects underpinning all skills : Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour. "All official offers from Unilever are issued only via our Applicant Tracking System (ATS). Offers from individuals or unofficial sources may be fraudulent-please verify before proceeding."
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