Ad Measurement Lead

About the role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered. Roku is seeking an Ad Measurement Lead to join our growing Ad Measurement team. You will play an integral role in building ad measurement and research strategy with a focus on the Enterprise, Political, Advocacy & Government (PAG) and Independent verticals. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders. Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills and invent new solutions to address business needs. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. You will be expected to build complete, end-to-end process for new solutions, from scoping to repeatability. We are looking for people ready to lead by example, collaborate with peers, and partner with colleagues and external partners. The ideal candidate combines deep expertise in ad measurement methodologies with the ability to translate complex data insights into actionable recommendations, and brings strong client management skills to every engagement. A passion for the political and advocacy landscape is a plus. You will play a key role in developing a proactive learning agenda to elevate clients' measurement strategy and representing Roku's measurement capabilities at client presentations. An AI-first mindset is essential for success in this role. Candidates must demonstrate proficiency in using AI tools and agents to drive efficiency and scale across measurement workflows - from campaign analysis and insight generation to process automation. For New York Only - The estimated annual salary for this position is between $90,500-121,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.