Senior Manager, Partner Marketing (Technology & Marketplaces)

About the role

At Auctane, we are united by a passion to help businesses deliver - whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items - over $200 billion worth - to recipients around the globe. The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart. Our values Win as One. Delight Customers. Deliver Great Outcomes. The Senior Manager, Partner Marketing will lead strategy, planning, and execution of co-marketing campaigns with priority partners. You'll build relationships across internal teams and external partners and serve as a subject matter expert on marketing with and to partners and the partner referral journey. This role translates partnership strategy into scalable marketing programs that drive measurable pipeline, merchant acquisition, and partner-sourced revenue. As the internal expert on partner-led growth, you will define best practices for joint messaging, campaign planning, activation, and performance measurement, ensuring programs are data-driven and repeatable. This position operates at the intersection of Brand, Content, Performance Marketing, Business Development, Strategic Partnerships, and Sales. You will collaborate cross-functionally to design and launch multi-channel initiatives-including thought leadership content, webinars, virtual and in-person events, landing pages, social amplification, customer stories, and integrated campaigns-that expand reach, strengthen partner relationships, and accelerate merchant growth. Success in this role requires strong program management, executive communication, and the ability to influence without authority while balancing partner priorities with business objectives. Primary Objectives : Drive measurable revenue growth through strategic partner marketing. Lead the strategy, goal creation, execution, and optimization of integrated co-marketing programs that increase partner-sourced referrals, accelerate pipeline, and grow annual recurring revenue across Auctane's portfolio of brands. Own and grow marketing relationships with key strategic partners. Develop and activate joint marketing plans with leading ecommerce platforms, marketplaces, carriers, and agencies-aligning on shared objectives, success metrics, and mutual growth outcomes. Lead high-impact co-marketing programs and content. Direct the development of compelling, benefit-driven campaigns and assets-including webinars, case studies, thought leadership, events, and digital activations-that drive awareness, engagement, and conversion. Own and optimize the partner referral journey. Define and track KPIs across the partner-sourced acquisition funnel, identify performance gaps, and drive continuous optimization in collaboration with Sales, Growth, and Partner teams to improve conversion and pipeline velocity. Be the authority on the tools we use (and embrace AI) to scale day to day execution to streamline workflows. Scale partner marketing through process and operational excellence. Translate strategy into clear, structured execution plans with defined milestones, accountability, and measurable outcomes. Build repeatable frameworks, toolkits, and best practices that enable cross-functional teams to efficiently activate and scale partner programs. Support company-wide partner go-to-market initiatives. Partner with Product, Business Development, Strategic Partnerships and Sales to bring new integrations, features, and partnerships to market with strong positioning, coordinated execution, and measurable business impact. Contribute to team leadership and capability growth. Elevate partner marketing standards, share best practices, and support your team's development as the function scales to meet company growth objectives. This position is hybrid (3 days per week in office) and is located in Austin, TX. The Growth Marketing team is responsible for acquisition, activation and expansion that drive new customer growth and revenue acceleration across the portfolio of brands (ShipStation, Stamps, Packlink, MetaPack, and more) for consumers and enterprise businesses. This is a unique opportunity to make a significant impact on a high-growth company in a fast-moving dynamic marketplace. What will you be doing? Strategy: analyze business and marketing opportunities to bring maximized value to the business; drive goals and objectives with measurable milestones and initiatives; understand organizational context, partner ecosystem, and customer merchant segments; develop structures and processes that increase team productivity. Translate business obje