Job Title: Associate Director, Digital Marketing and Discovery
Location: Hybrid - Manhattan midtown office 3x per week
Reports To: AVP, Media Strategy & Performance
Department: Marketing
Position Summary:
As part of the Marketing team, this role will report to the AVP, Media Strategy & Performance . This role has no direct reports.
Requirements
6+ years' work experience in marketing , or similar rol e (agency experience welcome) . Proven track record of successfully developing and implementing cross-discipline strategies in compliance-driven environments
Develop and execute integrated paid media and marketing strategies across digital, traditional, and experiential channels
Lead end-to-end campaign planning, including patient/ customer journey mapping across audience segmentation, messaging, and performance tracking
Analyze market trends, competitive landscape, and consumer insights to inform strategic decisions
Manage marketing budgets, ensuring efficient allocation and ROI optimization
Collaborate with internal marketing and external teams to improve impact, storytelling , amplifying stories and sponsorships
Implement data-driven approaches to measure and improve marketing performance
Collaborate with advertising creative team to drive brand positioning and thought leadership within the healthcare space
Partner with web development and content teams to ensure SEO and AEO-friendly website design, performance, and accessibility, resulting in improved site rankings and user experience
Experience or strong curiosity around Answer Engine Optimization (AEO) and Artificial Intelligence's role in the evolving LLM landscape, with a focus on positioning for success in AI Overviews and emerging engines such as ChatGPT and Perplexity
Solid understanding of SEM and digital media channels to effectively direct agency partners and integrate paid search strategies
Advanced proficiency in Google Analytics, Tableau, and Microsoft Office Applications for data analysis, reporting, and strategy development
Integrated Digital Marketing Leadership
Develop and execute multi-channel digital marketing campaigns across paid media, social, display, and emerging platforms to support enterprise growth goals.
Partner with AVP and agency teams to e
Benefits
Health insuranceEquity / stock options
Additional Information
How you move is why we're here. ®
Now more than ever.
Get back to what you need and love to do.
The possibilities are endless...
Now more than ever, our guiding principles are helping us in our search for exceptional talent - candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success.
If this describes you then let's talk!
HSS is consistently among the top-ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence, HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field, you will find HSS an innovative, supportive and inclusive environment.
Working with colleagues who love what they do and are deeply committed to our Mission, you too can be part of our transformation across the enterprise.
Emp Status
Temporary (Fixed Term) (Seasonal) Full time
Work Shift
Day (United States of America)
Compensation Range
The base pay scale for this position is $86,000.00 - $131,375.00. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.
Hss · New York, NY