Commercial Growth & Admissions Manager

Responsibilities

• Build early student enrolment traction for the Singapore market from zero
• Drive parent consultation, objection handling, conversion, signing, retention, and renewals
• Translate a new AI-enabled education proposition into clear parent-facing value
• Work closely with founders to localise the concept for Singapore and refine early go-to-market execution
• Understand and respond to Singapore parent decision logic, local competition, and offline centre dynamics
• Help shape the first-centre parent journey, follow-up rhythm, and admissions workflow
• Contribute practical thinking on SOPs, user journey flow, and early scale-up readiness
• Gather market feedback and surface practical commercial insights to help improve the offer
• Test and refine growth channels including outreach, partnerships, referrals, roadshows, and local activation efforts
• Support a high-accountability, founder-stage build environment where priorities may evolve quickly

Requirements

• Strong experience in education admissions, consultative sales, enrolment, business development, or related education-facing commercial work
• Clear evidence of building traction from zero, not just converting existing inbound leads
• Strong understanding of Singapore parent decision-making and education market realities
• Strong parent-facing communication and conversion ability
• Ability to turn a new or technical concept into simple value that parents can understand and buy into
• Strong spoken and written Chinese is required for day-to-day internal communication with stakeholders who work primarily in Chinese
• Strong spoken English is required for communication with parents in Singapore
• Comfortable working full-time on-site in a fast-moving early-stage business
• Practical judgment around workflow, process, user journey, and commercial improvement
• Hands-on, commercially driven, resilient, and comfortable with ambiguity
• Comfortable working in a product-led environment and giving grounded market feedback
• Ideal Profile
• Strong in consultative selling, not just lead handling
• Comfortable in a founder-stage environment without relying on mature branding, stable SOPs, or heavy support functions
• Able to combine commercial ownership with practical execution on the ground
• Able to localise an early product concept for the Singapore market rather than just sell a ready-made offer
• More suited to candidates who can combine student-growth ownership with early go-to-market thinking
• This role is best suited to candidates who can combine real commercial ownership with practical founder-stage execution.
• It is less suitable for candidates whose results came mainly from strong existing brands, ready lead flow, or heavy central marketing support.
• It is also less suitable for candidates who are either purely back-end operations profiles, purely product-led profiles with weak parent-conversion ability, or polished admissions profiles without real 0-to-1 traction-building experience.
• How To Apply
• Interested applicants may apply with an updated resume.
• Only shortlisted candidates will be contacted.
• This recruitment is handled by First Konnection Pte. Ltd.
• Please note that First Konnection is the appointed recruitment agency for this role.
• The successful candidate will be employed directly by our client and will be under the client's payroll.
• First Konnection is not the employer for this position.
• EA Licence No.: 22C1307
• EA Personnel: Ben Chang
• EA Personnel Registration No.: R23111820

Additional Information

We are an AI-powered education company building a new education model for the Singapore market. This is a hands-on founder-stage role for a commercially strong builder who can help drive student growth from zero while also helping shape the first commercial proof points for the Singapore market. This is a full-time, on-site role in Singapore. This is not a mature admissions role inside an established branded institution. It is also not a pure back-end operations role. The education offering is still being refined, so this role is best suited to someone who is comfortable working with an early product, translating it into clear parent-facing value, and helping shape a commercially workable offer for Singapore parents.

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