Director, Market Access Marketing

Benefits

Additional Information

Why Sarepta? Why Now? The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne. We're looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients. What Sarepta Offers At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas: Physical and Emotional Wellness Financial Wellness Support for Caregivers For a full list of our comprehensive benefits, see our website: https://www.sarepta.com/join-us The Importance of the Role The Director, Market Access Marketing is a results-driven leader responsible for shaping and executing US reimbursement and payer access strategies. This critical leadership role ensures products are optimally positioned for coverage, reimbursement, and adoption across national and regional payer landscapes. Success in this role requires a deep understanding of the complex US healthcare landscape, including commercial, self-funded, and Medicaid reimbursement pathways. Operating in a highly matrixed environment, this cross-functional leader will collaborate closely with teams across HEOR, Market Access, Medical Affairs, Marketing, Finance, National Accounts, and Business Operations to deliver integrated and impactful market access marketing strategies. The Opportunity to Make a Difference Develop and execute the US Payer, Access & Reimbursement marketing strategy for the entire Sarepta portfolio, including the PMO franchise, gene therapy products, and SiRNA franchise through identification and analysis of key market dynamics, development of critical tactical initiatives, and robust long-term planning for future Sarepta needs Develop compelling value propositions and the payer messaging platform working cross-functionally with Medical Affairs and Health Economics and Outcomes Research (HEOR) that address the unique clinical benefit and economic impact of Sarepta's therapies and effectively position Sarepta products within the RNA and gene therapy marketplace Synthesize and provide payer, access, and reimbursement strategic recommendations to executive leadership, leveraging deep understanding of the complex reimbursement landscape, including benefit design (pharmacy vs. medical benefit), prior authorizations, appeals processes, coding, and site-of-care regulations for specialty and infused therapies Serve as core member and contributor to the Commercial Strategy, Marketing, and Diagnostics Leadership team as well as individual brand teams Collaborate with cross functional partners (i.e. Directors of National Accounts Leadership, Directors of Market Access and Reimbursement Leadership) to gain organizational alignment and seamless execution of key payer and reimbursement strategies Oversee strategic partners / vendors to ensure execution on agreed timelines, budget, and deliverables executed in accordance with Sarepta's compliance and regulatory policies Lead the review process for access-related promotional materials and manage workflow to ensure compliance with medical, legal, and regulatory standards Effectively train and pull-through field-facing promotional materials with relevant field teams Manage Market Access Marketing team budget Support additional Commercial and U.S. Marketing Team initiatives Build, lead, and develop a Market Access Marketing Team aligned with company growth trajectory Establish strong relationships and develop collaborative partnerships with key stakeholders in the field More about You Bachelor's Degree required, MBA/MS or other graduate degree preferred Minimum 10 years of relevant experience in biotech industry, preferably in orphan diseases; prefer at least 3 years of pharmaceutical industry experience working in brand management/marketing/market access; strong understanding of typical functions and procedures Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease space Demonstrated understanding of healthcare regulatory and enforcement environments, specifically in orphan or rare disease Demonstrated history of successful collaboration with cross-functional teams. Extensive experience in shaping market access strategies, developing brand plans and payer marketing tools (such as value proposition decks), inform