Partner Management : Exploring new digital partners to expand the D2C eco-system and overseeing the partnerships relationships with the existing partners to ensure sustainability
Go-to-Market Strategy : Developing and executing go-to-market strategies for partnership initiatives to deliver the targeted ACE and NBP
Technical Oversight : Managing technical issues related to the partnership platform to ensure smooth operations and mitigate issues to ensure that the platform operates smoothly
Campaign Management : Leading and managing online and offline campaigns to deliver customers, ACE and NBP, while maximizing the impact of partnerships
Collaboration : Working closely with strategic partners to leverage their digital ecosystems and ensure competitiveness in the market
Qualification and Experience: -
Relevant professional qualification and / or degree in Marketing and customer marketing, statistical studies or business analytics
Minimum 9-10 years' working experience in the areas of digital campaign management, partnership and customer marketing
Experience in performing UAT/System testing
Excellent in Microsoft Excel and Powerpoint
Must understand the basics of digital marketing, especially in optimizing the digital marketing performance
Knowledge of Takaful and/or insurance products is preferred
Project management and intermediate data/statistical skills are a must.
Excellent in verbal and written communication skills
Benefits
Health insurance
Additional Information
Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The role is to manage the partnership end-to-end, which involves partner management, overseeing technical issues related to the partnership platform, Go-to-Market, campaign management, ultimately to ensure that the partnership delivers the targeted ACE and NBP.
This role is crucial as it ensures that PBTB remains competitive and adaptable in a rapidly changing market by leveraging the D2C channel. It also involves significant collaboration with strategic partners to leverage on their digital eco-system.
Prudential · Kuala Lumpur (takaful)