Performance Marketing Specialist - Matrimony

About the role

About Lokal In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising. Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved. We now operate dozens of live apps across categories like: Edutainment & Skill Learning - practical skills and learning in regional languages ( GyanTV ) Matrimonial Matchmaking - hyperlocal, compatibility-first partner search ( Lokal Matrimony ) Agri Consulting - farmer-first advisory in local languages ( AgriLokal ) Lokal Jobs - blue- and grey-collar opportunities close to home ( Lokal Jobs ) Social & Community - Place to find & post social updates ( Lokal app ) Emotional Well-being & Peer Support - safe spaces to talk and feel heard ( Dostt & Eaze ) Astrology & Guidance - instant access to trusted Astrologers via chat and voice ( AstroLokal ) Advisory Services - early bets in legal help, financial guidance, career counselling, and more Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centere - access changes lives. We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital About the role : We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing-from running ads and creating content ideas to tracking and optimizing performance. This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided. Key Responsibilities : For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase. You decide the angle, the hook, the format, and the script - and you write it yourself. You'll brief designers and video editors on your concepts and follow through until the output matches your intent. You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week. You run your own A/B tests, read the results, and decide what to try next. You track what's working in each market and make sure the creative feels native to that audience. Must-Have 2-4 years of experience in performance marketing content or growth marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills (English + regional language preferred). Understanding of performance metrics like CAC, ROAS, CPI, CTR. Experience working with creative and video teams. Data-driven mindset with strong analytical skills. What We Offer : End-to-end ownership of marketing Training and mentorship from leadership High learning curve with direct business impact Performance-based growth opportunities Why This Role Is Exciting : You will directly drive growth through paid marketing and experiments You will own end-to-end performance-from ads to insights and optimization You will test, learn, and scale what works with real business impact High visibility with leadership and a steep learning curve