Senior Marketing Automation Manager

About the role

You've probably heard of Autotrader, but do you know what we're all about? We're the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we're also the place for pretty much everything else on wheels, from e-bikes to caravans. In the automotive world, change is a constant, that's why we take our job of untangling the complex car-buying journey very seriously. At our core, we're all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together. Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you. At Autotrader, we're transforming the way people buy and sell vehicles, and marketing automation is at the heart of that journey. We're looking for a highly technical Senior Marketing Automation Manager with deep Braze expertise to architect the automation engine behind our CRM. Instead of just broadcasting campaigns, you will design smart, automated journeys, define optimal data structures, and optimise our global Braze Canvases to ensure we deliver the right message at the exact right moment. You will translate complex lifecycle plans into automated, trigger-based journeys, owning the technical setup and optimisation of Braze Canvases. Acting as the technical lead, bridging the gap with our Data and Engineering teams, you will define data schemas, identify crucial User Attributes, and resolve API or event-level issues to keep our automation running cleanly. You will also build sophisticated Liquid logic to power real-time, dynamic personalisation, drastically reducing our reliance on static templates. In addition to building journeys, you will lead the implementation of robust A/B testing frameworks and control groups within Braze to measure and report on true incremental lift. To maintain high standards, you will conduct regular audits of our Braze setup to ensure naming conventions, data quality, and performance standards remain flawless. Finally, you will act as the internal expert, helping wider marketing and product teams understand the architecture, capabilities, and data logic behind our customer communications.