Social Media Specialist

About the role

To plan, execute and optimize social media communication for IKEA , ensuring strong brand presence, engagement, and consistency in tone of voice while contributing to commercial and marketing objectives. As a social media specialist, you'd be responsible for creating engagement and growing the number of followers of these platforms, helping IKEA connect and interact with more of the many people. Plan, create, and publish social media content aligned with IKEA tone of voice, brand identity, and local relevance Ensure consistency of messaging across all social media platforms Adapt global content to local market needs while maintaining brand standards Manage and coordinate with external agencies for content creation, publishing, and performance optimization Monitor and analyze social media performance, engagement, and KPIs to drive continuous improvement Identify trends, customer behaviors, and competitor activity to enhance content strategy Lead campaign execution across digital channels in alignment with multichannel strategy Collaborate with internal stakeholders (Marketing SO, commercial, PR, web, food, customer experience) to ensure a 360 integrated communication Act as a member of the Marketing team and proactively contribute to the marketing plan. Drive an open and collaborative working environment, reflecting IKEA values and culture 3-5 years of experience in Social Media Account Management Experience in content creation and social media management Experience working with agencies and managing campaigns . Agency background preferred. Basic experience with analytics and performance reporting An interest and passion for social media and the opportunities it presents for reaching & interacting with audiences in new ways, and an interest in staying up to date on the latest developments and best practices. Motivated to live and share our IKEA culture and values. Degree in Marketing, Communications, or related field

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