Planner, Social (Temp)

External

Horizonmedia · New York, NY

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Data AnalysisExcelLeadershipSAFe

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About the role

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Responsibilities

Campaign Management & Execution - 45%

Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations

Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting

Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels

Issue specs documents and ensure all materials are received from creative agency

Work alongside Digital team on post campaign reconciliation and billing

Social Media Strategy - 10%

Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams

Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

Participate in team brainstorms to kick off plan and consideration set development

Monitor trends, tools, opportunities and emerging opportunities within paid social media

Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Reporting & Analysis - 30%

Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives

Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

Use data during and after campaigns to optimize and draw greater conclusions about clients' business goals and objectives

Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management - 10%

Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

Collaborate with Supervisor to identify problems and recommend solutions

Keep Supervisor updated on the status and timing of deliverables

Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations

Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships

Mentorship - 5%

Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Planner, Social (Temp)

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