Senior Specialist, CMS Platform

Responsibilities

• This is a platform ownership role, not a hands-on development role. Development is delivered by an external partner. You set direction, brief the partner, and govern delivery.
• Manage agile digital initiatives end to end, using modern project management tools to coordinate timelines, scope, and stakeholders.
• Prioritize work effectively, balancing parallel initiatives and focusing on activities that deliver the greatest business value.
• Work independently while collaborating closely with internal teams and external partners to move initiatives forward.
• Communicate clearly and concisely with senior stakeholders and decision-makers, translating complex topics into actionable insights.
• Shape and improve B2B user journeys on external websites, aligning content, structure, and conversion logic with user and business needs.
• Drive continuous optimization through data, performance insights, and user behavior analysis.
• Apply technical SEO principles to support visibility, performance, and a strong user experience.

Requirements

• You have several years of experience working with and owning a leading CMS platform, ideally in a B2B environment.
• You bring hands-on experience with agile project management and feel comfortable using modern project management tools.
• You are able to prioritize independently, manage multiple initiatives in parallel, and focus on what matters most.
• You communicate clearly and confidently with senior stakeholders and decision-makers.
• You have a strong understanding of B2B user journeys, stakeholder needs, and conversion logic on external websites.
• You understand technical SEO and its impact on visibility, performance, and user experience.
• You work with an analytical mindset and use data to guide decisions and continuous improvement.
• You bring additional experience or curiosity in areas such as marketing automation, analytics or personalization tools, in-house agency or multi-stakeholder environments, or design systems and component-based development models, and are motivated to continue growing your skills.
• Additional information
• The position is located in UPM Business Hub Wrocław, Poland.
• The position holder will report to Team Leader, Digital marketing enablement.
• We offer hybrid working model (3 days per week from the office).
• Please apply via the link above and attach your CV in English latest till July 1, 2026. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.
• For support with submitting your application, please contact HR Service Center at careers@upm.com or tel. +48123999499.
• If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link: https://www.upm.com/investors/governance/compliance/reportmisconduct/
• What makes u

Additional Information

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values - trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils! Learn more about us as a workplace upm.com/careers We are looking for a Senior Specialist, CMS Platform - located in UPM Business Hub Wrocław, Poland. Greetings from your future manager " UPM Marketing, Sustainability and Communications Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are excited to welcome a Senior Specialist, CMS Platform, who is passionate about building scalable, high-quality web solutions that support global B2B audiences and contribute to UPM's digital growth. Interested? Come and join us on this exciting journey!" - Katarzyna Paprzycka, Team Leader, Digital Marketing Enablement, UPM.

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