CRM Coordinator

About the role

We're looking for a data-driven and detail-oriented CRM Executive to support the execution and performance of CRM campaigns across Accor Plus. This role is pivotal in delivering high-quality campaign operations, launching market-specific customer journeys-with a particular focus on the UAE market. Execute CRM campaigns across multiple channels Activate campaigns across different markets and customer segments Manage day-to-day campaign setup, testing, and monitoring Ensure campaigns align with briefs and timelines Lead UAE market launch and journey development Build and execute UAE-specific customer journeys tailored to local market needs Adapt global CRM strategies for regional relevance Coordinate with stakeholders to ensure smooth and timely launch Monitor and report on campaign performance Track key performance indicators including open rates, click-through rates, conversions, and revenue Produce regular performance reports and dashboards Provide insights and recommendations for continuous campaign optimization Ensure CRM best practices and process improvement Collaborate with cross-functional teams including CRM Managers, MarTech, Marketing & Partnerships, and Data & Analytics Adhere to data usage, consent, and deliverability best practices Contribute to the continuous improvement of CRM processes and operations ABOUT YOU CRM and Digital Marketing Expertise Proficiency in CRM platforms and email marketing tools Experience with marketing automation and customer journey mapping Understanding of data privacy regulations and CRM best practices Analytical and Data-Driven Strong analytical skills to derive insights from data and optimize campaigns Ability to track KPIs and translate data into actionable recommendations Project Management and Organization Excellent organizational skills to manage multiple campaigns simultaneously Strong attention to detail and ability to prioritize based on business impact Communication and Collaboration Excellent communication skills to present insights to diverse stakeholders Strong collaboration abilities across cross-functional teams and time zones Adaptability and Strategic Thinking Flexibility to adapt global strategies to local market needs Passion for staying current with digital marketing trends and technologies WHY US? Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space We pride ourselves on a supportive, people-first culture that values collaboration and growth We are committed to employee growth and actively support career progression Flexible / hybrid working culture Staff discounts at our hotels worldwide An established organization with exciting growth plans ADDITIONAL INFORMATION Our commitment to Diversity & Inclusion We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know. Bachelor's degree in Marketing, Business Administration, or related field Minimum 3 years of experience in Digital Marketing, CRM, or Customer Experience

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