Senior Interactive Play Designer - LEGO® DESiGN

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Job Description Do you dream of crafting magical play experiences that seamlessly blend the physical and digital worlds? Are you passionate about building interactive toys that inspire creativity, exploration, and imaginative play? This is your chance to join the LEGO® Interaction Design team, where we push the boundaries of interactive play by designing and prototyping new digital-physical toys for kids around the world! Core Responsibilities As a Senior Interactive Play Designer you will be driving the design, prototyping, and development of interactive play experiences that bring LEGO toys to life. You will explore mechanical, electronic, and digital interactions, using hands-on making, hacking, and play-testing to craft engaging products that inspire kids worldwide. In this role, you will: Invent and prototype new interactive LEGO toys that combine physical movement, sensors, and digital play elements. Explore and integrate new toy technologies, such as mechanical functions, IoT sensors, NFC, haptics, and motion tracking. Prototype interactive play experiences using physical materials (LEGO bricks, 3D printing, sensors) and digital tools (Unity, Arduino, Micro:bit, Raspberry Pi, etc.). Iterate and refine toy designs through hands-on play-testing with kids, ensuring experiences are intuitive, engaging, and fun. Work closely with engineers, model designers, and digital teams to bring interactive play ideas to life. Stay up to date on industry trends, exploring new materials, mechanical innovations, and emerging play technologies. Mentor and guide designers, fostering an environment of exploration, creativity, and hands-on prototyping. Challenge and push LEGO play innovation, finding new ways to enhance physical-digital interactions and longevity in play. Play your part in our team succeeding Based in Billund, Denmark, LEGO Design is a diverse collective of around 600 creative minds. We work together to create iconic LEGO experiences that inspire joy and creativity worldwide. We thrive with the challenge of innovating within guidelines and constraints, fostering an environment where every idea is valued. You will be part of the LEGO Interaction Design Team in Billund, Denmark, a team of 40+ designers and makers working on a variety of interactive and connected play experiences. We collaborate across LEGO franchises, engineering, marketing, and digital development to create innovative interactive toys that bring new levels of engagement and storytelling to LEGO play. A hands-on, experimental mentality is crucial, as we continuously strive to expand the horizons of interactive toy design. Do you have what it takes? We are looking for a curious and inventive toy designer who loves to prototype, experiment, and craft interactive experiences. You enjoy getting hands-on with materials, sensors, and mechanics, blending traditional toy-making with digital play elements. The ideal candidate has: A degree or equivalent experience with Toy Design, Industrial Design, Engineering, Game Design, Interaction Design, or a related field. Proven experience designing interactive toys, physical-digital play, or connected play experiences. Strong expertise in prototyping physical interactions, using materials like LEGO bricks, 3D printing, and mechatronics. Experience with sensors, IoT, and interactive components (e.g., motion sensors, NFC, haptics, sound, motors). Hands-on skills in prototyping tools, such as Arduino, Raspberry Pi, Micro:bit, or Unity for interactive play experiences. A deep understanding of play mechanics, toy safety, and child-centered design. A passion for working with kids and using play-testing insights to refine toy experiences. A collaborative approach, working across subject areas to bring interactive toys from concept to reality. Please share in English your CV, motivational letter, and portfolio. It is required to upload a portfolio (maximum upload size per file is 2 MB) or to share a link clearly highlighted in the CV. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.