Public Relations Manager

About the role

The Public Relations Manager serves as part of Holland & Knight's public relations team, providing support for firmwide external communications. Responsible for developing and implementing public relations strategies to raise the profile of the Firm and protect and enhance its reputation and brand. This position reports to the Director of Public Relations. Key Responsibilities Include: Oversees an integrated communications and public relations strategy seeking positive placements in a variety of media outlets that enhance the reputation and business development goals of the Firm and its attorneys. The successful candidate will develop a thorough understanding of the Firm's industry/practice areas and communications needs. Develops and maintains strong relationships with the media. Fields inquiries from outside media and coordinates with attorneys on responses and interviews. Works closely with industry/practice marketers and industry/practice group leaders to develop and execute public relations plans that support business development goals. Proactively researches, identifies, pitches and secures media opportunities for attorneys. Researches and drafts attorney talking points for media interviews and assists with attorney media training when needed. Researches and places attorney-authored articles in targeted journals and publications. Prepares, drafts and edits certain awards submissions for the Firm, practicegroups and attorneys. Drafts, edits and distributes press releases for new lateral partner hires, awards, events, rankings, deals/cases and other topics as appropriate. Assists with firmwide crisis communications. Serves as a liaison and provides insight to the Firm's outside public relations agency. Special projects and additional duties as assigned.