Brand Manager Marketing TR

Responsibilities

• Sales & Marketing Support
• Act as primary marketing partner to Sales team and retailers
• Coordinate creation and distribution of marketing assets (catalogues, visuals, toolkits)
• Manage POSM development (design, production, and deployment)
• Support digital activations and share global social media assets
• Monitor product shipments, samples, and marketing materials distribution
• Conduct market visits, analyze performance, and recommend action plans
• Manage marketing expenses (PO creation and invoice follow-up)
• Promotions & Activations Management
• Lead end-to-end execution of promotional campaigns (HPP, SPP, events)
• Align with cross-functional teams on objectives, mechanics, and assortment
• Ensure flawless implementation across all touchpoints (retail, digital, training, GWPs)
• Coordinate agencies/decorators and oversee in-store installations
• Track performance and share learnings and best practices
• Forecasting & Planning
• Collaborate with Sales Team to define promotional forecasts and optimize profitability
• Manage innovation forecasts and volume planning processes, ensuring timely delivery
• Merchandising & Retail Excellence
• Support counter design development, production, and installation
• Define and share planograms and visual merchandising guidelines
• Develop seasonal merchandising strategies (including lightboxes and animations)
• Ensure excellence in permanent and temporary retail executions
• Cross-functional Coordination & Meetings
• Participate in key business meetings (S&OP, Forecast, Feeder meetings)
• Prepare marketing presentations and best practice sharing
• Support major industry events organization (e.g. TFWA Cannes)

Requirements

• Fluent in English and French; Spanish is a plus
• Strong organizational and project management skills,
• Excellent communication and stakeholder management,
• Ability to work in a fast-paced, international environment
• Proactive mindset with strong attention to detail
• Proficient in Microsoft Excel and PowerPoint
• Success Indicators:
• Timely and effective support to Sales and partners
• On-time, high-quality execution of promotions and retail activations
• Accurate and timely forecasts and management
• Consistent excellence in retail execution and merchandising
• Education: Bachelor's or Master's degree in marketing, Business, or a related field
• Experience: Minimum 5 years' experience in Travel Retail (TR) marketing within the beauty or fragrance industry
• Applicant Data Protection Disclosure
• Providing this information is voluntary; however, if you do not provide it, we may be unable to consider your application.
• We retain your personal information for the duration of the recruitment process and for up to 3 years thereafter, unless you request deletion sooner or a longer retention period is required or permitted by law.
• You

Benefits

Additional Information

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty. This role is a Hybrid Role: Employees are expected to work from our Geneva, Switzerland office 3 days per week and may work remotely the remaining days.

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