Head of Digital and E-Commerce

About the role

The Head of Digital and E-Commerce is a strategic leadership role responsible for defining, driving, and executing the overarching digital transformation and e-commerce growth strategy. This position owns the online sales P&L as well as leads the integration of digital marketing, consumer data, and technology to deliver a seamless, personalized, and high impact omnichannel brand experience. This role demands a profound understanding of the digital and marketing landscape, strong analytical acumen, and the abilityt o foster effective collaboration across teams and orchestrate the brand and e-commerce teams inside the BU. The Head of Digital and E-Commerce champions digital and marketing transformation within the business unit, ensuring alignment with global L'Oréal strategies while adeptly adapting to unique local/regional market dynamics. Key responsibilities include: Leading Performance: Overseeing the execution of media, DDX, A&I, and other digital performance strategies, ensuring consistency between brand marketing investments, consumer insights, and group strategic priorities. Championing online growth and multi-channel strategy: Owning the full e-commerce budget, revenue targets, and profitability metrics (gross margin, ROI, and customer acquisition cost). Defining the strategic roadmap and operational framework for all e-commerce channels: Marketplaces, e-Retailers,Social Commerce. Oversee partnerships, joint business plans (JBPs), andexclusive product launches. Leading the trade animation calendar strategy andexclusive promotional campaigns (e.g., Double-Digit campaigns like 11.11, SuperBrand Days) Driving Digital Capability Adoption: Ensuring brands' engagement and division-level adoption of key digital capabilities, overseeing the strategic alignment between digital marketing and brand objectives. This role requires a broad generalist mindset, extensive knowledge, and exceptional stakeholder management and communication skills.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at L'OREAL SINGAPORE PTE. LTD.? Share your experience