Senior Manager, Database & CRM, North America

About the role

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. HOW YOU'LL MAKE AN IMPACT: As the Senior Manager, NA Database & CRM, you will lead North America's database marketing strategy across the US and Canada, overseeing email and SMS execution, database performance, and a team of channel specialists. You will own the development and optimization of the customer marketing databases-driving data strategy, integration, governance, and the foundation for segmentation and personalization. In partnership with Marketing, IT, Analytics, and Digital Product, this role advances the marketing technology ecosystem to support scalable growth, stronger reporting, and seamless customer experiences. The Senior Manager also safeguards email and SMS deliverability and sender reputation. As a key leader within NA Marketing, this role connects data strategy, channel execution, and technology capabilities to drive business results, deepen customer engagement, and support long‑term brand growth.