Senior Web Designer

External

Willow Health · (remote), Brazil

Full-timeRemote1w ago

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About the role

We're looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. In this role, you'll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You'll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You'll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.

Requirements

5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments

Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes

Hands-on experience designing ecommerce flows - product pages, checkout, purchase funnels, and post-purchase experiences

Experience running or designing for A/B tests and experimentation programs

A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns

Expert-level Figma (components, auto-layout, variables, prototyping, design system management)

Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)

Strong graphic design fundamentals - typography, color theory, layout, visual hierarchy, and composition

Deep understanding of responsive/adaptive design and mobile-first principles

Working knowledge of HTML/CSS fundamentals

Familiarity with WCAG accessibility standards and inclusive design practices

Experience building and maintaining scalable design systems

Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers)

Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent

Self-directed and proactive - able to take an ambiguous brief and drive it to a shipped outcome

Commercially minded - understands that design in this role serves business outcomes, not just aesthetics

Detail-oriented, with high standards for craft and polish

Comfortable working in a fast-paced environment where priorities shift and timelines compress

Collaborative, low-ego, and able to disagree constructively

Experience in health, wellness, telehealth, or regulated industries (familiarity with compliance-aware design)

Hands-on Webflow experience

Motion design skills (Lottie, After Effects, or Figma's prototyping for micro-interactions)

Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale

Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel data

Understanding of SEO principles as they relate to page design and structure

Experience partnering with copywriters on messaging-driven landing pages

Previous agency background combined with in-house experience

What's in it for you?

As full-time member of our team, you'll enjoy:

Flexible hours

Work wherever you choose

Fun and casual work environment

Employee engagement activities an

Senior Web Designer

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