Strategic Municipal Marketing Manager

About the role

Job Description: At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. We have an opportunity for a Strategic Marketing Manager to join our Golden Valley, MN team. You will play a critical role in developing and translating category strategy into actionable customer segment, market-level plans and commercial impact. This role is responsible for advancing and maintaining deep category intelligence, customer and segment insight, and value propositions, while owning execution of go‑to‑market initiatives that improve sales effectiveness, positioning, and performance. The Strategic Marketing Manager will work closely with the General Manager, Sales, Product Line Ownership, Revenue Operations, Engineering, Legal, and Finance to ensure Pentair's Municipal portfolio is positioned clearly, competitively, and credibly across priority customer markets. This position will report to the Segment Marketing & Strategy Leader. You will: Develop and maintain category growth outcomes and customer segment intelligence, TAM/SAM assessment, market definition, customer segment insights, competitive analysis, and Voice of Customer (VOC) synthesis to inform category strategy and go‑to‑market priorities. Translate market and customer insight into prioritized actionable customer segment plans, supporting category strategy with clearly defined customer segment priorities, use cases, and growth opportunities. Own customer segment-level value propositions, messaging, and commercial claims, partnering closely with GM, Sales, Product Line Ownership, Engineering, and Legal to ensure positioning is differentiated, accurate, and defensible. Develop and translate strategy into execution and measurable impact by owning customer segment-level go‑to‑market plans, sales playbooks, and enablement aligned to category and commercial priorities. Lead commercially facing content strategy for assigned categories and customer segments, ensuring content supports priority use cases, buyer roles, and selling motions across direct and channel environments. Own customer segment-level industry event and trade show strategy and execution, including event selection, objectives, messaging focus, booth/content alignment, and post‑event follow‑through in partnership with Sales and Revenue Operations. Partner closely with Sales and Revenue Operations to develop, deploy, and optimize customer segment-specific sales plays, tools, and performance tracking. Work closely with Sales and Product Line Ownership to identify and address gaps in positioning, messaging, packaging, pricing, or enablement that limit commercial effectiveness within priority customer segments. Support product and portfolio launch, coordinating cross‑functionally to ensure customer‑segment‑specific readiness, adoption, and commercial impact through Phase 0 NPI involvement. Incorporate customer feedback, sales input, and performance insights (e.g., SFDC, win/loss, event outcomes) to continuously refine customer segment positioning, sales plays, and execution plans. Communicate clearly and effectively with cross‑functional partners, translating insight and strategy into structured guidance, execution plans, and recommendations that support decision‑making and field effectiveness. Model culture and develop talent in alignment with Pentair's Win Right Values and Leadership Model, fostering a high‑performance, inclusive culture grounded in accountability, collaboration, and continuous development while modeling the behaviors expected of Pentair leaders. Key Qualifications: Bachelor's degree in marketing, Business, Engineering, or related field; MBA or advanced degree preferred. 8-10 years of experience in B2B marketing, strategic marketing, product marketing, or category marketing, preferably in an industrial or manufacturing environment. Proven ability to develop market and segment insight and translate it into effective positioning, sales enablement, and GTM execution. Experience working cross‑functionally with Sales, Product Line Ownership, Engineering, Legal, and Revenue Operations. Strong understanding of value proposition development, competitive positioning, and claims governance. Experience supporting or leading go‑to‑market execution, including sales plays, content, events, campaigns, and launches. Familiarity with multiple routes to market (direct sales, distribution, OEM, systems integrators) and the implications for GTM strategy. Strong analytical and problem‑solving skills, with the ability to use data and market evidence to inform decis