Sr. Omnichannel Marketing Manager

About the role

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs. What We Do: Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com , and follow the company on LinkedIn , X and Facebook . ( *in collaboration with AbbVie ) Responsible for partnering with brand marketing to execute and support omnichannel customer experience and cross-channel engagement initiatives for multiple customer types, including HCPs and consumers. Collaborates closely with Marketing, Insights & Analytics, marketing operations, IT, and agency partners to activate approved omnichannel engagement approaches, ensure accurate execution across channels, and optimize performance using centralized data and insights. _ Your Contributions (include, but are not limited to): Oversee the implementation and in-flight performance of approved paid media and digital channel plans as part of integrated omnichannel campaigns, identifying executional issues and optimization opportunities Manage the tactical execution of key campaigns and pilots, including those that apply to current and newly available omnichannel capabilities Partner with marketing operations to execute and test marketing automation campaigns, including email UAT, workflow validation, and deployment Own the day-to-day management of omnichannel data centralization for marketing, partnering with IT, data management, and analytics teams to ensure data flows, definitions, and outputs support campaign execution and performance tracking Support content and UX execution for web and owned digital properties by providing performance-driven input aligned to customer needs and established SEO, GEO, and AEO best practices Collaborate with brand marketing, analytics, marketing operations, IT, and agency partners to coordinate campaign execution, align on roles and timelines, and communicate execution status and key learnings Performs other duties as assigned