Support the end-to-end product vision and multi-year strategy for the Bullish tokenization platform, spanning the full asset lifecycle (issuance, secondary trading, settlement) and the core operations that run it.
Drive smart-contract automation of corporate actions (dividends, stock splits, proxy voting, revaluation, clawback and recall) to a standard that institutions and issuers will trust, with auditability, reporting, and controls designed in from the start.
Develop use cases, requirements, and prototypes alongside Engineering, moving fluidly from strategy to working product.
Set the roadmap and secure buy-in: align Engineering, Legal, Compliance, Operations, and external partners behind a single vision, and represent that vision credibly to C-suite executives, regulators, issuers, and industry and standards working groups.
Define the success metrics for the platform (adoption, time to integrate, settlement throughput, reliability) and own the commercial case behind roadmap calls, including build versus buy and platform economics.
Shape the external narrative with Marketing, from product positioning through launch.
Lead the competitive and regulatory analysis that informs Bullish's positioning, and raise the bar across the product team by setting the standards, patterns, and playbooks others adopt.
Experience & Qualifications:
Bachelor's or advanced degree in Finance, Economics, Computer Sc
Benefits
Vision insuranceEquity / stock options
Additional Information
About Bullish
Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include: Bullish Exchange - a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar. CoinDesk Indices - a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries. CoinDesk Data - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics. CoinDesk Insights - a digital asset media and events provider and operator of Coindesk.com , a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.
Reports to:
Head of Product
Position Overview
Bullish is building the institutional rails for tokenized securities, bringing issuance, trading, and settlement onchain across equities, money market funds, and real-world assets. We are looking for a Lead Product Manager to own this product domain end-to-end and to help set its strategy.
This is a senior individual contributor role for someone who operates as the recognized product authority on tokenization. You will define how traditional market infrastructure connects to digital asset rails, shape Bullish's positioning in a fast-moving regulatory and competitive landscape, and turn that strategy into shipped, institutional-grade products. You will work directly with exchange leadership, our Equiniti partners, regulators, issuers, and Engineering to deliver capabilities that move the market, not just the roadmap.
Where a Senior PM executes a defined product, this role helps define the product space. You will make the foundational decisions (token architecture, settlement model, registry and transfer-agent integration, compliance design) that everything downstream depends on, and you will be measured on market outcomes such as launching tokenized trading and settlement at scale.
Bullish · NY