Principal Brand Strategist

About the role

Remitly is at a brand inflection point - evolving from a single product into a global financial ecosystem - and we need a strategic engine to help drive that work. Reporting to our Director of Brand Strategy & Identity, the Principal Brand Strategist is the hands-on strategic engine behind how that brand comes to life. It's a role at the intersection of strategy, storytelling, and execution - writing the briefs behind our most important campaigns, building the messaging and naming frameworks that feed creative work across every channel, and playing a central role in evaluating and landing our brand evolution. This is not a role for someone who wants to stay at the strategy level and hand off. You'll be close to the work - and you'll also help train our AI systems on what "good" looks like for Remitly, making this a role that's as much about building the future of how we work as it is about the work itself. This is a hybrid role based in Seattle, WA, with an in-office expectation of at least 3 days per week. You Will: Serve as a key strategic partner in Remitly's brand evolution - evaluating agency work, pressure-testing ideas, and ensuring the new brand lands consistently across every touchpoint and channel Write Tier 1 strategic briefs for Remitly's most important brand moments - World Cup, product launches, brand campaigns, and seasonal initiatives Build and maintain messaging frameworks that feed brand, campaign, and performance work across every channel and market Lead naming projects for new products and features, ensuring every name ladders back to a coherent, simple brand architecture Train Remitly's AI systems - including custom GPTs and emerging agent workflows - on brand voice, strategic thinking, and what "good" looks like Develop segment-specific messaging for Remitly's core customer corridors, with genuine sensitivity to cultural nuance and localization Partner with Creative, Growth, Research, and Regional teams to ensure briefs are sharp, frameworks are usable, and messaging connects with the people we serve You Have: 5+ years in brand strategy, content strategy, or integrated marketing - agency or in-house Strong brief writing and messaging framework development Experience with global or multicultural brands and genuine sensitivity to cultural nuance The ability to think across channels - understanding how brand strategy translates into creative, performance, and product contexts Familiarity with AI tools for brand and copy work (custom GPTs, NotebookLM, or similar) - or a strong appetite to build that fluency fast An AI-first mindset - you see AI as a creative and strategic partner, not a threat A writing style that is clear, purposeful, and inspires creative teams rather than constraining them Experience in fintech, financial services, or mission-driven consumer brands is a plus Compensation Details. The starting base salary range for this position is typically $152,000-$190,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role. #LI-Hybrid