Senior Product Manager, New Products

About the role

You'll join New Products to lead strategic 0→1 bets end-to-end. Your first bet is in the major giving space - one of the largest revenue ceilings in nonprofit fundraising. Major donors are the top 1-5% of donors who contribute 60-90% of revenue for enterprise nonprofits, a large market that is structurally underserved by digital fundraising tools. You're joining a portfolio, not a single product - the major giving bet is where you start, and your mandate is the broader New Products portfolio. Success in this role is measured by decision quality and learning speed , not by output volume or short-term adoption.

Responsibilities

• Sharpen the thesis
• Translate existing market research into a sharp, written investment thesis for the bet
• Identify the data that's still missing - pricing intel, willingness to pay, integration constraints, donor and gift-officer behaviour - and go get it through primary interviews, secondary research, and vendor landscape work
• Maintain a single source of truth for the bet: thesis, decision log, learnings
• Discovery through delivery
• Move from thesis to validated hypothesis through working prototypes
• Build prototypes yourself using AI tooling - clickable flows, interactive demos, scripted agents - and ship and iterate them in days
• Validate in three loops every cycle: with major donors and their advisors , with enterprise nonprofits (gift officers, CFOs, CRM owners), and with internal teams (Sales, CSM, Partnerships)
• Turn every validation cycle into a written decision memo with explicit kill criteria
• Own the revenue model
• Pressure-test transactional vs SaaS vs hybrid pricing against willingness-to-pay evidence
• Build the unit economics: take rate, ACV, gross margin, CAC payback
• Bring a sharpened, defensible model to leadership
• Build the GTM narrative
• Partner with PMM, CSM, and Sales on positioning and pilot pricing
• Co-own the customer advisory pipeline for the bet
• Equip GTM with the artifacts they need: one-pagers, demos, pricing rationale
• Operate transparently and uplift the team
• Publish weekly progress in the New Products channel
• Maintain decision logs and learning summaries
• Kill bad ideas in writing - never let zombies linger
• Mentor adjacent POs and PMs in New Products on discovery rigor, decision-making, and writing craft - raise the bar across the portfolio

Requirements

• 8+ years in product (or 6+ in product plus 2+ in an adjacent function - engineering, design, or data), with at least 2 years in 0→1 / new product line work - not feature optimization
• Shipped a new product line or business model that didn't exist before, ideally in B2B SaaS, fintech, or payments
• Done enterprise customer discovery at depth - 5+ decision-makers per cycle, not just user interviews
• Owned a revenue model : pricing experiments, unit economics, willingness-to-pay validation
• Comfortable being the single point of accountability for an initiative with no team yet
• AI-native by default. You don't just use AI to draft docs - you build clickable prototypes, interactive demos, and lightweight validation tools yourself using modern AI tooling. You can ship a testable prototype in days. AI is part of your discovery loop, not a separate productivity layer
• Comfortable joining a portfolio, not a single produ

Benefits

Additional Information

Highlights: Location: Turkey Stock options Language: Fluent in Russian and English (C1+) About Fundraise Up We're Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design. Our platform is trusted by many of the world's leading nonprofits, including UNICEF, the Alzheimer's Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we're recognized not just for our impact - but for the quality of the product we deliver. A Truly Global Product We operate in the enterprise segment, serving nonprofit organizations across North America, the United Kingdom, Australia, and Europe. We're building a large and complex product ecosystem that serves nonprofits, donors, and partners around the world. The platform includes a modern checkout experience and customizable widgets (each a standalone SPA), donor, organization, and partner portals , admin tools , and several internal apps. The Team We are a distributed team of 160+ product professionals. Our team members are mainly based across Spain, Poland, Portugal, Georgia, Armenia, Serbia, Turkey, and Cyprus. Despite our scale, we operate like a focused team - where every task matters and every voice is heard. We value thoughtful collaboration, strong engineering practices, and a product mindset. You'll be joining a team where quality, mentorship, and mutual respect come first.

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