Senior Content Editor -Acquisitions (Medical School)
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About the role
This role is responsible for contributing to the growth of their assigned portfolios, including medical school, osteopathic medicine, and physician associate through the signing and publication of exceptional content to educate and help prepare the next generation of health professionals for practice. As the sponsor for textbooks, digital assets, and videos, you are responsible for defining the vision and scope of work within each discipline and executing a strategy that ensures editorial quality and sustainable growth. You will establish and maintain a network of authors and subject matter experts ("SMEs") and will be responsible for regularly vetting and expanding that network. You will strategically acquire new content assets, pursue mutually beneficial partnerships, secure revisions for existing books and digital assets, and publish content suitable for multiple digital platforms. Collaboration with product marketing, sales, product managers, and content development is vital to this role to ensure successful publications and product launches. You will serve as the internal expert for your assigned disciplines and course areas, building an understanding of these markets, including curricula, trends, market size, existing and emerging competitors, and growth opportunities. In addition to consistently evolving and expanding your own understanding of your markets, you will effectively communicate relevant information to internal stakeholders to help ensure alignment on strategic priorities and go to market plans essential to your success is an understanding of expected outcomes in each educational program, how they connect with any accreditation standards, and how these outcomes can be achieved with Wolters Kluwer products and vis a vis the competitive landscape. You will define new publishing opportunities, review and modify existing content to maximize profitability and meet customer needs, and take a customer-centric approach to growing the business. As part of your role, you will manage relationships with key partners to achieve growth and brand awareness, including authors, SMEs, and societies. Finally, you will work with marketing and sales colleagues to expand sales and marketing opportunities and maintain an awareness of new trends and developments. You would also be responsible for managing the budget for disciplines in assigned programs and ensuring that products achieve required contribution margin to grow the business. ESSENTIAL DUTIES AND RESPONSIBILITIES Market research and customer insight Develop relationships with thought leaders as reviewers, content providers, and consultants Lead conversations with network of experts in various contexts (both virtual and in person) to identify and explore evolving needs in each discipline and across portfolios Participate in campus and exhibit travel to deepen and broaden understanding of market/customer needs and new opportunities for portfolio Annual forecasting for disciplines Complete business plans that detail market trends, customer needs, competitive landscape, and publishing plan related to these elements Own three-year planning of sales and signings for revision and new titles Acquiring new content and revisions Find and recruit qualified new authors and SMEs Research and initiate new ideas by interviewing customers to ensure products are developed based on market needs Explore ideas and acquire content for new assets to support digital products Complete publishing proposals for internal review and approval (including development plan, sales forecast, costs, and P&Ls), collaborating with stakeholders to ensure product plan is optimized for success Negotiate contracts with authors, SMEs, and societies In partnership with product development, product marketing, and sales, develop customer-facing product messaging and go-to-market strategies Sponsoring the development process Work with the Development Editor, Editorial Coordinator, Product Manager, Content Strategist, and others to deliver on-time, in-scope, in-budget products Ensure authors and SMEs deliver high quality manuscript/content as scheduled Mitigate issues that come up during the development process related to competition, market trends, customer developments, and/or author/resource issues Management of the P&L Monit